... the Toronto Marlies announced on Monday significant changes to their pricing structure for the 2007-08 season.

Both season seat and individual ticket prices have been reduced. The team’s platinum season seats, located within seven rows of the ice surface, have been reduced by 38% to $30. More than 84% of the seats at Ricoh Coliseum, located at Toronto’s Exhibition Place, are now $25 or less with season seat prices ranging from $15 to $30 per game.

— press release

Honestly, it's about time.

Attendance at Ricoh Coliseum took a huge nosedive this season, and the product being offered doesn't warrant a price of more than around $25 — especially when you can go to a Jays game and sit in the upper deck for under $10.