The blogosphere of yesteryear
At some point, I'm going to migrate all of the archives from my old site over to here, just as a way to have some record of everything in one place. Last night, I was poking through the archives and found a snapshot of what my site looked like in December of 2005, almost exactly three years ago.
I had just 18 blogs listed in the blogroll, about half of which aren't even around anymore:
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Sabre Rattling - defunct |
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Covered in Oil - defunct? |
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Hockey Country - defunct |
The Ice Block - defunct |
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Jes Golbez - defunct |
The Net Files - defunct |
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TorStar's Hockey Page - defunct |
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That was only three years ago, and those were (in my mind anyway) the most influential blogs at that time. A few are still going strong: Stars Page remains the top Stars blog out there, Tom Benjamin's as cantankerous as ever, and Spector, Sharkspage and VCOE (now Canucks and Beyond) are a big part of the blogosphere.
These days, there are so many good blogs out there I can't possibly keep up with all of them. I can't even read all of the SBN sites every day — and the network is expanding by the day.
There's no question that, more and more, people are reading blogs for sports coverage, analysis and opinion, and the business community has taken notice. Now we have round-the-clock coverage from talented people like Greg Wyshynski and Paul Kukla, and there's a bit of competition for eyeballs.
It's going to be an interesting next three years as we see where this takes us, but it's not hard to see the trend. I'd be curious to hear how you'd want the media landscape to evolve from here.
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Comments
You know, Bitter Leaf has done a pretty good job covering this particular angle (all of the links are worth following), but it’s becoming increasingly easy for bloggers (at least Leaf ones) to get all of the same information that reporters get through the official site.
Full press conferences are streamed online so you don’t need to go to The Star or The Sun to read articles to get quotations. The one area in which the traditional media could still contribute, obviously, is by leveraging their access to give a view of the team that you can’t get online but they rarely do that kind of work.
I think that as the economic downturn claims more cuts in the newspaper industry more teams will have to look at the Capitals and the Islanders and follow their lead in getting more coverage.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
by PPP on Dec 11, 2008 8:43 AM CST reply actions 0 recs
Thanks for the plug…as per the piece you linked to, I think Klosterman said it best:
…there is no single blog that is "required reading" every day, or even every week. This has become more and more true as the blogosphere has expanded. All the information is shared. If something legitimately interesting happens on any specific blog, it’s immediately going to be linked to on 200 other sites, so there’s no need to consistently go to any one source. That’s the biggest philosophical difference between old media and new media: If a sportswriter at the Washington Post breaks a story the New York Times doesn’t have, the Post wins that day — the NYT will have to play catch-up the following morning, and readers will start to see the Post as a better product. But blogs aren’t like that. If something on The Big Lead gets linked to Deadspin, nobody who finds it on Deadspin gives a shit how it got here or where it came from originally. Following the link is no different (and no less efficient) than reading the original content in its original setting. The experience is identical. Both sites win, as does any other random blog that connects to the content. They all share the same traffic. Unlike journalism, blogging is not competitive — its cooperative. Networking is far more essential than writing or reporting. Which is why I don’t need to read any specific sports blog on a day-to-day basis; I will eventually get all that information without even trying. It aggregates itself.
Bitter Leaf Fan: a life-long Toronto Maple Leafs fan comments on the team, the media and the exasperation...
by mf37 on Dec 11, 2008 10:42 AM CST up reply actions 0 recs
I dunno about other teams...
…but the Oilers tend to put up a lot of the sound bites, along with 5-10 minutes of Craig MacTavish’s morning press conference, on a podcast feed.
by Doogie2K on Dec 11, 2008 11:13 AM CST up reply actions 0 recs
Twitter has a huge number of people tweeting about hockey all day every day. It’s become a great network and tons of info and insights are shared between fans, folks who work for the NHL, MSM, and bloggers.
by Pokecheck on Dec 11, 2008 9:22 AM CST reply actions 0 recs
It has to plateau at some point. As it is, it’s next to impossible to squeeze in another blog to read for a lot of people, and it’s getting really difficult for prospective blog writers to squeeze into a niche that doesn’t involve a Yet Another Game Recap Blog. Why do I want to read full-length game recaps when I’ve probably watched the game already anyway? It’s one thing when there are a few sentences per period and they’re funny, a la Pensblog, but detailing everything that happened in the game isn’t interesting for most who’ve watched already, and there are already tons of existing sites that will do that for you if that’s what you like to read.
I’d love to be wrong, and I hope I am. I’m a blog addict, and the more good blogs out there, the better for the sport in my opinion. I just don’t see an angle to leverage to make the hockey blogosphere (or sports blogs in general) get much more serious than already exists.
by JustinM on Dec 11, 2008 9:43 AM CST reply actions 0 recs
The first thing I’d recommend is to find a good RSS reader (I use Google Reader), which allows you to follow lots of blogs easily (I have 169 subscriptions, some of which are surely dead).
You definitely have a point about the detailed game recaps, and personally, I try to keep them to games which aren’t available on local TV, of which there are a handful each year, critical games down towards the end of the regular season, and of course the playoffs.
Twitter is a great way to interact with a wide group of hockey fans in more of a conversational fashion, and if you’re looking to get started, I’ve got a list of folks to follow.
More fun than a stick to the face!
by Dirk Hoag on Dec 11, 2008 10:07 AM CST up reply actions 0 recs
Well, I think certain team-related blogs could turn media as those respective teams become more enlightened towards the blogosphere, but other than that, I think the main bit of growth is going to be people applying their niche talents towards examining the game. The Oilers blogs have long been leaders in trying to apply both simple rate-based and more advanced sabremetric statistics to hockey; I’m trying to find my role by applying my background in sport science (biomechanics, physiology, and a dash of sports psychology for flavour) as situations arise, but it’s not easy.
by Doogie2K on Dec 11, 2008 11:18 AM CST up reply actions 0 recs
I don’t think the next great frontier is a game recap blog.
My site doesn’t have them, neither does Puck Daddy, or Kukla or the majority of the other popular sites. What’s going to happen is that the blogs are going to get better, there are going to be more full-time writers like Wyshynski and it’s going to get more competitive (and difficult) for those that don’t post very often to find much of an audience.
by James Mirtle on Dec 11, 2008 12:42 PM CST up reply actions 0 recs
I don’t think the next great frontier is a game recap blog, either. What I meant was that I foresee most new blogs covering a lot of the same ground that’s already covered, finding that people aren’t reading because there’s no reason to subscribe to their feed or to visit a few times a week, and dropping off the face of the earth as quickly as they emerged. It’s going to be difficult for anyone not already in the game to become the next big thing because all the low-hanging fruit is pretty much gone. That’s a big reason why, as much as I love talking about hockey in “real life” and as much as I love discussing it on various online fora, I haven’t bothered to start a blog myself. There’s no point if I’m not going to cover any new ground.
by JustinM on Dec 11, 2008 1:03 PM CST up reply actions 0 recs
There’s no point if I’m not going to cover any new ground.
Couldn’t agree more with this. But that doesn’t mean there’s not new ground to be covered.
by James Mirtle on Dec 11, 2008 1:15 PM CST up reply actions 0 recs
I use Google Reader also. That’s not the problem. My dwindling time reserves are the problem. :)
I’ll have to check into your Twitter links, though.
by JustinM on Dec 11, 2008 10:25 AM CST reply actions 0 recs
Sabre Rattling might be dead
but Tom is back (occasionally) at AOL.
http://nhl.fanhouse.com/bloggers/tom-luongo/
by twoeightnine on Dec 11, 2008 11:12 AM CST reply actions 0 recs
Thats good to know. I always liked Sabre Rattling…
by Ebscer on Dec 13, 2008 2:23 PM CST up reply actions 0 recs
Tom is Podcasting
If you want to find Tom, he is also podcasting once a week with me, at:
www.rinkpodcast.com
by Tapeleg on Dec 16, 2008 10:04 AM CST up reply actions 0 recs
New Fan Blog in development
will post the link when it’s live.
hockey fans stay tuned. I look forward to joining this and other great hockey blogs!
by bradenonline on Dec 11, 2008 12:06 PM CST reply actions 0 recs
The old skool
Great topic, James. A couple of thoughts:
1. Someday, someone way too obsessed with blogging will actually go back and study the Wild Wild West of sports blogging on USENET and other message boards. I know more than a few dinosaurs cut their teeth there long before anyone outside of Mark Cuban and Al Gore knew what a blog was.
2. Justin wrote: “It’s going to be difficult for anyone not already in the game to become the next big thing because all the low-hanging fruit is pretty much gone.”
I just don’t buy that. That’s like saying first one in the pool is the best swimmer. It’s about quality, approach and above all else having a different voice than what can be found on other blogs and in other media.
The Washington Capitals have more blogs than Ireland has Murphys. And they all do game recaps. But each one sees things differently, approaches the content differently. And that, more than age or stature, makes them worth reading.
If you’re good and you embrace the other blogs in a given community, you’ll get an audience.
3. I can’t believe how long I’ve been reading Tom Benjamin and Steven Ovadia. And I mean that in a “we should all take a look at our AARP cards, boys” kind of way.
by Wyshynski on Dec 11, 2008 2:43 PM CST reply actions 0 recs
The Washington Capitals have more blogs than Ireland has Murphys. And they all do game recaps. But each one sees things differently, approaches the content differently. And that, more than age or stature, makes them worth reading.
Exactly. Each writer has a different background and approach to hockey so what they focus on will be much different than the others. As Doogie2k mentioned, part of what makes blogging great is that everyone’s profession tinges their writing as well.
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
by PPP on Dec 11, 2008 3:25 PM CST up reply actions 0 recs
Wild Wild West
I remember USENET fondly and indeed blogged before blogs were blogs, doing everything by hand (in Notepad), uploading everything by hand through FTP, and then hoping that nothing was broken where people could see it live. Those were heady, pioneering days…and they also sucked because of it.
You and Pension Plan make good points. Perhaps I need to rein my cynicism in a bit for once. :p
by JustinM on Dec 11, 2008 3:27 PM CST up reply actions 0 recs
I can’t wait to regale my tails of Usenet discussions to my kids when they’re a few years older:
“Back in my day, we had only ONE place on the whole internet to talk about hockey, and we liked it…”
More fun than a stick to the face!
by Dirk Hoag on Dec 11, 2008 6:50 PM CST up reply actions 0 recs
One more thing
I just want to point out that the above was my first SBN comment, and I’m pretty much uber-pissed right now at how cool and asthetically pleasing the SBN commenting system is compared to Yahoo!.
by Wyshynski on Dec 11, 2008 2:44 PM CST reply actions 0 recs
Come on!
I spend an entire summer name-dropping you and your stinkiness and you never signed up to refute it but now that Mirtle says nice things about you you show up?! :)
p.s. It is nice eh?
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
by PPP on Dec 11, 2008 3:23 PM CST up reply actions 0 recs
Now he feels at home ;)
Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.
by PPP on Dec 11, 2008 3:25 PM CST up reply actions 0 recs
289 picking up the slack for bubbabanjo. I also nominate you to do a better photoshop of James for t-shirt 2.0, whenever that takes place.
The population of Pominville keeps rising!
by Blackcapricorn on Dec 11, 2008 3:42 PM CST up reply actions 0 recs
I especially like how it doesn’t randomly password-check, then instead of posting, kicks you back to the comment page with your comment in all lowercase so you have to go and spend five minutes fixing it.
by Doogie2K on Dec 12, 2008 11:11 AM CST up reply actions 0 recs
Great subject, James
From my humble perspective, I have no problem with the numerous “game recap” posts that are the norm across the blogosphere. Many of them are top-notch, and deserve to be read. Some aren’t as polished, but there’s a place for everyone.
In my case, I was a bit nervous when starting out a couple of years ago. I did the obligatory “game recaps” which were essentially re-hashes of what had already been printed (I won’t lump in “game previews”; there is typically much distinction from one to the next, since the game hasn’t happened yet) because it appeared everyone did “game recaps”. And honestly, following a game, where do we predominantly go first? The local MSM…who, no matter where you reside, more often than not do a great job in breaking down the game into a factual historical record.
Over time, I had to figure out a plan of attack that differentiated my approach from everything else out there (and for a long time, it seemed pretty easy considering the lack of consistently-updated Panthers blogs at the time).
I had to find a niche that attracted folks and kept them coming back. Someone above mentioned The Pensblog’s strategy for grabbing and holding visitors, and I guess that’s more or less the style I’ve adopted. (Don’t misunderstand: The Pensblog is the Holy Grail of humorous op/ed sites. I’m simply trying to put my own spin on a similar approach. They’re untouchable. I’ve got a looong way to go.)
I visit the Miami Herald and South Florida Sun-Sentinel for the facts and some insider stuff you won’t find anywhere else. I have to take that, along with my particular view of the game (whether on radio or TV) to create a post that owes a lot to others, but in the end is my own opinion on what the club did and where it’s going. Hopefully, it’s entertaining and a bit informative as well.
Really long story short: In my little lot of land on Planet Blog, I find the element that most attracts and retains readers is snarky opinion, with a touch of humor, and a lot of visuals. In the case of The Litter Box, no one goes there for breakdowns on power play numbers, or Jay Bouwmeester’s ice time. I’ll throw those in if I find them fascinating for whatever reason, but I won’t rely on numbers or stats to hold a pair of eyes. Many sites do that phenomenally well; I simply chose another path.
Statistics can be broken down only a finite number of ways. Opinions are limitless. I see strict op/eds as the future.
The Litter Box: Your SBNation Florida Panthers Blogging Colossus
by Donny Rivette on Dec 11, 2008 6:11 PM CST reply actions 0 recs

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