Why the Falcons folded

In case you missed it, a second ECHL franchise folded yesterday, bringing the number of teams in the third tier minor-league to 21 from 23 three months ago. And some of the remaining franchises aren't too happy that the Fresno Falcons went belly up.
The best coverage on this is coming out of Victoria, where the only Canadian ECHL franchise is located on Vancouver Island. Here's Victoria Salmon Kings president Dave Dakers:
"I have no sympathy for these guys [Falcons ownership]," said the Salmon Kings president.
"They operated and managed things poorly in a hockey market that can be successful and they’ve left the rest of the conference just hanging."
Dakers said a franchise bailing like this hurts everybody.
"I’m very disappointed. There is no excuse to leave mid-season," he said.
"They should have worked harder or they should have known over the last off-season that they couldn’t make a go of it and not played this season. We work hard to put out a good product in the ECHL and they’ve left the rest of us hanging. They put together a competitive team [first in the Pacific Division] but had issues on the financial and management sides."
A folding team makes the entire operation look bush league, unfortunately, which isn't the case in many ECHL markets. The majority outdraw the weakest AHL markets (Lowell, Quad City and Toronto), and ECHL attendance overall is about 3,900 per game, 500 less than AHL teams that have the advantage of future NHL stars on their rosters to sell.
There's some interesting speculation in the Times-Colonist story about ECHL teams joining the AHL en masse, giving the league its strongest markets, many of which are in the west. It makes a lot of sense, as many Western Conference NHL teams struggle to find affiliates that are a short distance away.
Why did the Falcons fold? Well, part of the reason is certainly the economy, as this was a very strong team and attendance had dipped close to 30 per cent, but the other factor was that the troubled ownership group was unable to sell or move the team without city approval.
Given $5-million in arena upgrades had recently been completed by Fresno, it's unlikely that approval was coming — even if there was a buyer — and ownership simply chose to close up shop. The city may now sue.
There's no question this was a team on the bubble before the economy went sour.
The Falcons have been around for more than 40 years, and many in the league felt the team would finish the season. The decision being made three days before Christmas is a heart breaker for the team's staff and players, the majority of which are Canadian and cannot collect unemployment.
Finding another team midseason will also be difficult.
Here's the team's coach and GM, Matt Thomas, who ripped ownership for the move:
"After all the hard work we put in, the lack of commitment from ownership was disheartening," Thomas said. "I don't know if we're in a great depression right now, but it definitely feels like it.
"It's tough to swallow. Upsetting, just because you hope things would be dealt with honestly, and it didn't happen. Our owners guaranteed me three different times last summer that we'd finish the season. And we didn't. Is that a lie? Maybe.
"The marketing of this team was terrible. And we didn't get any media coverage so we could get the casual fan interested in us. It was like nobody cared."
There are a lot of good stories in the ECHL, some solid players who actually dream of playing in the AHL and catching someone's eye in 'the show'. This is tough, for the league, for the players and for people like Thomas who have worked hard to build a contender — and a life — in Fresno.
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Boy, this takes me back...
to the old WHA and ABA leagues where teams would frequently fold and move in mid season…bad situation for everybody involved.
I take it there was no way the league could operate the team…will there be a dispersal draft or are these players out in the cold?
by tbell61 on Dec 23, 2008 11:26 AM CST reply actions 0 recs
UFAs
They’ll all be free agents.
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by PPP on Dec 23, 2008 12:33 PM CST up reply actions 0 recs
What about the Blackhawks prospects? Do they all go to one team, or is it a free-for-all?
Don't be afraid to take a few steps back, but you better keep moving forward.
by wlittle on Dec 23, 2008 12:36 PM CST up reply actions 0 recs
I would guess...
That the Hawks have to move to find another ECHL team that can fit them on the roster or move them to the AHL/CHL. I am guessing that going forward, if the economy continues to stink, that teams might start investigating how to share affiliates.
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by PPP on Dec 23, 2008 1:11 PM CST up reply actions 0 recs
The fact that the ECHL’s other California franchises-Stockton, Bakersfield, and the new team in Ontario-seem to be holding their own attendance-wise does suggest that it has been a local problem in Fresno. Those cities have been hit just as hard, Stockton probably the hardest, by the economic/housing downturn. The Cummings brothers PCL team, the Fresno Grizzlies, was said to be losing close to a million dollars a year before the city stepped in and renegotiated the ballpark lease so that situation probably impacted the Falcons. Now Fresno is stuck with a renovated ice arena with no tenant, an expensive money-losing minor league ballpark downtown, and the fallout from California’s never-ending budget crisis.
by Big Picture Guy on Dec 23, 2008 12:07 PM CST reply actions 0 recs
Anyone believe they will be the last pro hockey team to fold before this economic mess turns around?
by Fauxrumors on Dec 23, 2008 1:10 PM CST reply actions 0 recs
Nope
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by PPP on Dec 23, 2008 1:12 PM CST up reply actions 0 recs
This is the second time Thomas has had a team close up shop on him. He was an assistant coach in Atlantic City for two seasons, winning the Kelly Cup in 02/03 under Mike Haviland, before taking over the reigns when Haviland left to coach in Trenton in 04/05. The Boardwalk Bullies were then sold and moved to Stockton — where they’ve been much more successful — after Thomas’ first year of coaching.
I was a Bullies season ticket holder and I followed the Falcons pretty closely since a lot of the Bullies players followed Thomas to Fresno, including Luke Curtin who was, I believe, the captain of the Falcons until last season. It’s disheartening to hear this happen to those guys, especially Thomas, because I’ve met them a few times and they are definitely fantastic people.
From what I understand, the Falcons moved into the Save Mart Center back in 2003 or 2004, a brand new facility on the campus of Fresno State. That building, while beautiful and definitely an upgrade from Selland Arena, was much more expensive of course and the Falcons couldn’t afford it. They moved back to Selland this season, but I guess it was too late and the problems were too much to overcome.
They’re the second ECHL team to fold this season.. Augusta did a few weeks ago.
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by Travis Hughes on Dec 23, 2008 1:45 PM CST reply actions 0 recs
Wouldn’t the ECHL be a second-tier minor league, with the AHL being the first-tier minor league?
by odessasteps on Dec 23, 2008 2:31 PM CST reply actions 0 recs
Where does the Federal League fit in all of this mess?
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by Whale4ever on Dec 23, 2008 5:25 PM CST up reply actions 0 recs
They can get EI though
James – unless things have changed since 2001, the players can collect EI in Canada even though they were employed in the US…
by Hawerchuk on Dec 23, 2008 9:20 PM CST reply actions 0 recs
I have a lot of friends in Fresno, and as I understand it the team moved to SaveMart Center a few years ago but felt neglected because the arena shows a lot of concerts (midway stopping point between LA and San Francisco) along with various sporting things. When they moved back to Selland Arena (which is a dump), no corporate sponsors moved back with them because it made a lot more sense to do their business at SaveMart. Plus, no one wanted to go back to Selland to watch a game because SaveMart is a lot nicer. There’s talk a new ownership group will create a team in Fresno for 2009, which is good because it’s a surprisingly good market.
The West Coast is the Best Coast.
by RudyKelly on Dec 27, 2008 12:00 PM CST reply actions 0 recs

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