Consider the Winter Classic an annual tradition

I don't know that I'd quite call it a home run, but there's no question that the 2009 edition of the Winter Classic was a solid hit for the NHL. And you can bet the house that, a year from now, we'll be watching a similar event take place at yet another frozen outdoor locale.
For one, this is a game that simply makes a ton of coin for the host team, the NHL and the television networks. Gary Bettman has talked this week about the number of sponsorships that came in specifically for this game in Chicago, and we've heard a ton about the buzz in a city dominated by other sports the past few months. Tickets at Wrigley Field were both more plentiful and more expensive than a regular ol' game at the United Center, and it's safe to assume the Blackhawks will see their revenues bumped up a few million dollars as a result of the one game.
This will easily be Chicago's best year, revenue wise, in ages. Perhaps ever.
The Oilers, for example, turned a profit on their season back in 2003-04 simply because they hosted the Heritage Classic, and every cold weather team is going to want on the bandwagon. The Maple Leafs are already making noise about getting the game in the future — although I think it's highly unlikely they NHL doesn't go into American markets for the next three or four years.
I fully expect the TV ratings on NBC to better the solid numbers they posted for last year's game. Chicago and Detroit are both bigger national television markets than Buffalo and Pittsburgh, and it's likely the buzz factor from the fact that this was the second annual outdoor game helps boost those totals as well. For that reason alone we're likely to see NBC push for games in places like New York, Boston and Philadelphia — the largest "cold weather" markets in the U.S. — in the near future.
As for the game itself, personally I thought the highlight was actually the American anthem. Some said it was overdone, but it was certainly a spectacle and I don't have a problem with patriotic displays at sporting events.
Matt over at Second City Hockey was in the crowd and said things were so loud in the stands, he wasn't sure when the anthem was finished. (Although the jets may have provided a hint. Too bad they didn't have those stealth bombers that were making the rounds to the various bowl games.)
This gives you an idea of what it was like at Wrigley:
The game itself surprised me a bit, if only because scoring wasn't inhibited by the conditions. In previous outdoor NHL games, either the cold or the ice kept the goals for and against down, but it seemed the 'Hawks and Wings were flying almost as if in a playoff game from the start.
The weather — overcast and just below freezing — was pretty much perfect, and it's hard to complain about the Windy City producing a few gusts during the game.
Besides, if wind is the result of plays like this, count me in for more of the same.
The best part of this year's game being at Wrigley was something Tom Benjamin aluded to after the game: Hockey has definitively "recaptured the heart of the Chicago sports fan." It has been ages since there was as passionate an NHL fan base in the city as there has been to this point this season, and people like Al Yellon, who runs Bleed Cubbie Blue, are back on the Blackhawks' bandwagon after years and years away.
Al's one of a ton of former hockey fans who swore off the 'Hawks in the early '70s (and later on) — before I was born — and they've managed to coax him and others back into the fold without winning a championship or even making the playoffs. That's something.
The best part if you're a new Blackhawks fan? While the team was outplayed in this one, mostly in goal, this is the tip of the iceberg for this group, and there's a very real possibility they'll be a contender over the next few years.
Patrick Kane is 20 years old and 11th in NHL scoring. Duncan Keith is 25 and would be among the top five on my Norris Trophy ballot tomorrow. And captain Jonathan Toews, only 20, is the third member of the trio that is all locked up through next season for a cap hit of $1.475-million or less (before bonuses).
When your three best players are three of the lowest paid, that gives you options. They can afford to bring in some heavy hitters next season.
Some are still wondering if Chicago's quick rise up the Western Conference standings is a mirage, but this team is honestly better than advertised to this point. Sure there will be some growing pains, but there's real depth amongst their youngsters, with players like Dave Bolland, Andrew Ladd and Cam Barker just now getting their feet wet in the NHL — and excelling. Some of the bit players like Troy Brouwer, Ben Eager, Aaron Johnson and James Wisniewski have also really impressed me in their roles, and — can you believe it — Marty Havlat has stayed healthy.
With the way they've played with Nikolai Khabibulin in goal this season, the 'Hawks have been one of the top handful of teams in the NHL. They're the real deal and could make some noise in the postseason.
Once they figure out how to beat Detroit, that is.
Here's a look at all the hard work that went into getting the Winter Classic setup:
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Comments
I agree – I wouldn’t say it was a home run or as Barry Melrose said in his return to ESPN, a “grand slam,” but it’s definitely great for the sport and all teams involved.
I guess it’s not too early to predict where next season’s will be. Matt Barnaby was saying New York at the new Yankee Stadium, but if they were worried about the weather in Chicago yesterday then New York City just sounds too risky. I wouldn’t be opposed to Boston or an outdoor venue in Minnesota.
Follow the Penguins on SBN @ Pensburgh.com
by FrankD on Jan 2, 2009 6:29 AM CST reply actions 0 recs
As a Rangers season ticket holder, I would have no interest in wasting a home game by having the Rangers play at Yankee Stadium. The video you posted shows why – the large majority of the fans are miles from the action…and its freezing. Woo hoo no thanks. I’ll be like the NHL and use the game as a marketing gimmick, and sell my tickets for a 500% markup.
by poploser on Jan 2, 2009 9:10 AM CST reply actions 0 recs
When will the home team win? I don’t think it’ll come to this, but I hope Chicago doesn’t miss the playoffs by 2 points or less. Hope they buck the trend that has seen the host team miss the playoffs entirely at least.
Hockey blogging can't get any flatter.
by saskhab on Jan 2, 2009 9:30 AM CST reply actions 0 recs
As a Blues' fan living in Chicago, it pains me to say it...
but the Hawks are back and they are for real…I have always felt, even as a kid, that this is one of the best hockey markets in the U.S., and with a decent team the potential for growth is tremendous…no disrespect intended, but when the elder Wirtz passed away in ’07, it was like someone opened the blinds and the sun shone in…it was literally at that point that they started marketing the team that they had already begun to load with young talent and Chicago rediscovered the Blackhawks…in some way, they will always be behind the Bears and probably the Cubs in terms of overall popularity in the city, but they will more than hold their own, and if they become the next Chicago team to win a championship the place will go crazy.
by tbell61 on Jan 2, 2009 9:46 AM CST reply actions 0 recs
Can't wait to see it next year.
Boston and montreal In Fenway Park that would be sick! Any body know where their going to put it next year?
by Red Sox #1 Fan on Jan 2, 2009 11:46 AM CST reply actions 0 recs
I could see it being in Fenway next year…
I’ve also heard that the Gov of Pennsylvania has pushed the idea of a FLyers v Pens game on the campus of Penn State. That could potentially draw a huge crowd, but I wonder if a “neutral” site game is viable?
by JasonB on Jan 2, 2009 3:44 PM CST up reply actions 0 recs
Wow, I didn’t expect anything but glowing reviews.
“Not a home run” and “no interest in wasting a home game by having the Rangers play at Yankee Stadium” are surprising for me to read on a hockey-focused blog. I’ve read a couple of knuckle headed responses on general sports sites from what must be fans looking to provoke an argument. I’m not saying the ones quoted above are, but they are nevertheless surprising to me.
These comments are the only other negative comments I’ve read about the second Winter Classic. The others were from two ESPN writers who were despondent that the teams weren’t in Chicago 48 hours in advance because of the home and home schedule, which in my opinion added intensity to this game. it was Ken Holland’s idea to go back-to-back, and it was a good one despite what four-letter network guys wrote.
Also, what was overdone about the anthem?
by auxlepli on Jan 4, 2009 5:03 PM CST reply actions 0 recs
I’m not sure I’d read my post as being negative about the game. It was solid entertainment and the ratings are up slightly. It was a hit.
You want a home run, watch some of the world junior games lately.
And if a Rangers season ticket holder isn’t wild about spending three hours in the cold on Jan. 1, that’s his prerogative. I’m not surprised to hear that in the least.
by James Mirtle on Jan 4, 2009 7:05 PM CST up reply actions 0 recs
You’re right; your whole post isn’t negative.
I just expected something more along these lines.
http://www.nytimes.com/2009/01/06/sports/hockey/06vecsey.html?_r=2&ref=sports
In your opinion, has anything the NHL done been a figurative home run?
If this Winter Classic isn’t, what could be?
by auxlepli on Jan 6, 2009 3:35 PM CST reply actions 0 recs

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