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The reality of a return to Quebec City

It's far from a done deal, but at the very least, excitable Quebec City Mayor Régis Labeaume seems to pay close attention to what he reads in the newspaper.

In an Oct. 2 interview with Montreal's La Presse, NHL commissioner Gary Bettman spoke glowingly about Quebec's Vieille Capitale and suggested the league could eventually consider returning to the city if a new arena were built.

Barely a week later, Labeaume slipped in for a covert visit to the league's New York headquarters – he brought along former Nordiques president Marcel Aubut and met with Bettman last Friday – to talk about that very subject.

— Sean Gordon, The Globe and Mail

This is all quite a long ways off, as Gordon notes that the proposed new $400-million rink in Quebec City won't be ready until 2014, but given some of the realities of that market, it's a bit unfortunate all of this excitement is being drummed up for something I don't ever see happening.

They can build it, but that's far from any guarantee the NHL will come. (Just ask Hamilton.)

It's telling, too, that Marcel Aubut is involved. Back in 1994, he was one of the small market owners hoping for a saviour from the league's collective bargaining agreement. But when the players went back to play for a 48-game season on a deal that offered no cap and no pull back on salaries, he knew the Nordiques' run was finished, sold the team to interests in Denver and, well, you know the rest.

That 1994-95 Quebec team had a payroll of about $12-million, with only three players making more than $1-million and Peter Forsberg's $1.6-million contract constituting its biggest expense. The team averaged about 14,000 fans a game and yet still lost somewhere in the neighbourhood of $10-million, and with the government unwilling to foot the bill for a new arena or subsidize the team, that was all she wrote.

Aubut said he would have lost double that had the team stayed put in 1995-96.

Star-divide

In the interim, NHL salaries have skyrocketed, and a new Quebec team would have to somehow come up with a payroll almost four times what it struggled to pay 15 years ago. The city's metro area population has about 730,000 people, which would make it far and away the smallest NHL market, significantly behind the likes of Edmonton and Ottawa, Canadian teams which have been anything but bulletproof financially speaking the past decade. (The Senators were well short of a sellout in their home opener recently and both teams could lose millions this year if they miss the playoffs.)

Whereas the entire Nordiques franchise was worth just $75-million when sold to Colorado 14 years ago, that would now be what the team would need to generate in terms of revenues each season, and I can't for the life of me see how that would happen on a consistent basis. The only way Quebec City works is with long-term support from the local governments and the NHL's revenue-sharing program, and a steep dip in the Canadian dollar would be devastating to the market.

Yes, it's true, the league has a handful of financial basketcases that would appear to be better off in a small Canadian city, but the revenue potential for a huge city like Atlanta — which benefits from sharing the city's main arena with an NBA tenant — is far, far higher than what we've seen to date. Quebec City's ceiling in terms of revenue generation is surely higher than what we've seen from extremely troubled teams like the Coyotes and Islanders lately, but that's not a ringing endorsement for the market's potential.

In down years, the new Nordiques would likely be as troubled as they ever were.

Back in 2002, Aubut was interviewed by a Colorado newspaper and didn't exactly offer a ringing endorsement of the potential of the market. Neither did Joe Sakic, or any of the other former Nordiques who lived through the move:

As co-owner of the Nordiques, Marcel Aubut spent years looking for government subsidies, support for a new arena and the corporate dollars to fill enough luxury boxes to keep the team in Quebec.

Had he known what he knows now, he wouldn't have gone through the hassle.

"I would have let it go in 5 minutes," said Aubut, a high-profile lawyer. "There is no pocket in this city or province deep enough."

And what's changed?

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is there a model that could be built around extremely high ticket prices?

it seems like the only way to monetize the huge passion/interest gap that stands as a candian teams main economic advantage

by royalsreview on Oct 12, 2009 2:24 PM CDT reply actions   0 recs

Why then are small market Canadian teams like Edmonton and Ottawa not taking advantage of this model? I think there’s plenty of evidence that, even in Canada, you need a population (including surrounding area) of at least one million people to make an NHL team viable.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 2:26 PM CDT up reply actions   0 recs

I don't doubt that

it just seems like everything else is more or less set in stone… as you point out

as I think was discussed in the nashville series, the sunbelt teams are in a different position, as they are trying to just get people in the arena so they can get hooked on the game. that isn’t an issue in edmonton.

similarly, across sports, many of the newer stadiums aren’t just boons for the teams because they are mostly free, but also because they are loaded with luxury boxes. if a lack of corporate infrasturcure is going to prevent robust luxury box sales, then maybe you try to turn the whole lower level into individual luxury boxes (more or less)… maybe you go all out in terms of what you provide at the games, pre and post game entertainment, etc.

i’m speaking from multiple positions of ignorance, but i’m tempted to say that absent a massive restructuring of NHL finances, parties interested in bringing in new Canadian teams may have to propose ever more unique platforms

by royalsreview on Oct 12, 2009 2:42 PM CDT up reply actions   0 recs

I don’t necessarily agree with that James. Considering the passion of the hockey fan in a smaller Canadian city compared to a large American one—see Atlanta or Phoenix, valuing every person living in the Canadian cities as the same as ones in American cities does not seem right.

With new arenas in Quebec City and Winnipeg, I think their viability is far greater than some believe.

by IllegalCurve on Oct 12, 2009 3:58 PM CDT up reply actions   0 recs

I’m not valuing them the same. With a couple exceptions, two million is a good metro population starting point for teams in the U.S. Canada’s bar is lower, but not that much.

I just look at how much Edmonton and Ottawa would be in trouble with a lower dollar, and it doesn’t make sense to expand/relocate to cities 70 per cent their size.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 5:19 PM CDT up reply actions   0 recs

I think the popularity of hockey in Canada, since the lockout, has increased considerably. The popularity of hockey in Edmonton and Calgary pre and post lockout has been considerable. I understand both these teams made a run to then finals but Edmonton hasn’t been any good since and they still sell out the arena every single night.

Now that there is revenue sharing and they have a billionaire owner—which is the rumor for Winnipeg—they do not have concerns about being viable in that market.

Additionally, I find it difficult to compare the viability of the Jets in the Winnipeg Arena, with a city that wasn’t building and looking to improve its core area with the situation in Winnipeg now. I just don’t think people who knock Winnipeg off the list of viable NHL cities really understand the direction the city has been heading the past five years. I think you have to examine each potential NHL city on a case-by-case basis.

I mean, the Moose sell tickets that are more expensive than some NHL teams and that is a minor league (although very respectable) product.

by IllegalCurve on Oct 12, 2009 9:27 PM CDT up reply actions   0 recs

MTS Centre is also 3,000 seats smaller than most NHL arenas. Worth remembering.

SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.

by Doogie2K on Oct 13, 2009 8:49 AM CDT up reply actions   0 recs

What difference does that make if some of the teams in the U.S. cannot fill 12,000 per game anyways? And there have been reports it could be expanded if the NHL were to return.

Where every team is our home team

by IllegalCurve on Oct 13, 2009 10:15 AM CDT up reply actions   0 recs

The popularity of hockey in Edmonton and Calgary pre and post lockout has been considerable.

You don’t suppose going to the Finals played a role in that, do you?

And don’t delude yourself on Winnipeg’s viability not being a problem. Not only do we still not have a name attached to this mythical Winnipeg owner, who’s remained craftily in the background since 1996, but if Winnipeg bleeds money like crazy again, the owner being a billionaire won’t likely mean a whole hell of a lot when it comes to a franchise’s future.

by Resolute on Oct 13, 2009 9:11 AM CDT up reply actions   0 recs

I stated that both those teams making the finals played a role. But you also cannot discount Edmonton’s less than impressive performance since then and Calgary’s inability to win a first round series.

And there has been a name attached to this mythical Winnipeg owner if you have been reading the reports.

Where every team is our home team

by IllegalCurve on Oct 13, 2009 10:14 AM CDT up reply actions   0 recs

What NHL team...

other than the Coyotes on opening night, prices lower bowl seats this cheaply?

http://www.moosehockey.com/seasontickets

Note there’s no upper bowl prices, I guess they only open that if they have to?

by bison on Oct 14, 2009 11:54 PM CDT up reply actions   0 recs

Put losers as bad as the old Jets and Nordiques back into Winnipeg and Quebec City, and nothing will change except for the fact that these franchises will be bleeding money in a nicer arena. While NHL hockey is in a major upswing in Canada right now, Calgary, Edmonton, Ottawa and even Vancouver have all shown that terrible teams will have just as many problems drawing fans in Canada as they do in the United States.

The greater area of Quebec City is comparable to Calgary and Edmonton (and 40% larger than Winnipeg), so that’s a plus, but I worry about the tax scheme in Quebec. Winnipeg really worries me, simply because even the best case scenarios rely on massive revenue sharing just to keep near the salary floor. Hell, an editorial in the Winnipeg Free Press last week was PROUD of the fact that Winnipeg is closer than ever to getting a team back because the league was running out of options. I’m sorry, but if you are bragging about being the last hope of an NHL franchise, you aren’t selling me on yourself as a viable market.

by Resolute on Oct 12, 2009 5:19 PM CDT up reply actions   0 recs

i could be dead wrong on this

but i think that attending spectator sports is just much more popular now than it used to be

i blog about baseball, and its pretty stunning to look back at attendance figures from the 1970s-early 1990s… even automatically sold out places like Fenway, Yankee Stadium & Wrigley were pretty damn empty back then

i think that pro teams have generally done a good job marketing their product and making the at-game experience much better, more family friendly (which has drawbacks but is important, if i’m 25 I might love a ribald atmosphere, but not so much when I’m 45 and want to take my son) etc.

plus, there’s the added realization that these things aren’t guaranteed anymore and the appeal of an old thing coming back

by royalsreview on Oct 12, 2009 5:28 PM CDT up reply actions   0 recs

Heck, regarding stunning attendance figures, a recent article on NHL.com mentions that in the early 80s the Red Wings had an attendance of 4000-5000.

by Malurous on Oct 12, 2009 7:22 PM CDT up reply actions   0 recs

Heh, it wasn’t stunning at the time: Boy, they were an awful team that was awfully run. This is why I chuckle every time I see “HOCKEYTOWN” plastered somewhere.

Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.

by Dominik on Oct 12, 2009 11:30 PM CDT up reply actions   0 recs

Yeah, they sure were a total mess, but still that number looks just ridiculous compared to today. I grew up in a town of about 50000 people and the local hockey team could sometimes draw over 5000.

by Malurous on Oct 12, 2009 11:41 PM CDT up reply actions   0 recs

i think that pro teams have generally done a good job marketing their product and making the at-game experience much better, more family friendly (which has drawbacks but is important,

Interesting perspective, not one I expected. I think you’re right about marketing the product and making the in-game experience better for families and more convenient in a lot of ways.

Tor me the experience in multiple sports has steadily gotten worse, save for when a team is really good and everyone is on that “this season is special” high. The corporatization of everything, plastering of ads everywhere, replacement of organs for 10-second samples of recorded music, and manufactured attempts to create atmosphere (“Noise meter!”) — all of that has made it just really expensive sensory overload for me. But I admittedly come from a generally nostalgic (and curmudgeonly?) perspective. I mention this not to be a grouch but because I’ve often worried this and corporate STH pricing would lead to a loss of appeal/attendance for live sporting events, but I may be way off.

Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.

by Dominik on Oct 12, 2009 11:45 PM CDT up reply actions   0 recs

yes...

but seats are also nicer, face the playing surface, etc.

it also seems like its way more appealing to women now, either as a date thing, or just something to attend

by royalsreview on Oct 13, 2009 12:22 AM CDT up reply actions   0 recs

I’ve always maintained that there is an inordinate amount of good lookin girls at hockey games. That certainly improves the in-rink experience, right?

Actually, what would improve the in-rink experience would be more of this:

(NSFW)
http://thebiglead.com/?p=23472

http://sacrificethebody.blogspot.com/
Sacrifice the Body - Examining the NHL through statistical analysis, reasoned thought, and blind conjecture.

by IAmJoe on Oct 13, 2009 1:24 AM CDT up reply actions   0 recs

Correct me if I’m wrong, but nearly half of the NHL core audience is women. Most of the other “Big 4” sports can’t even come close to that claim.

"I know everyone has their own opinion, but your opinion is wrong. "

by Mike @ MHH on Oct 13, 2009 10:12 AM CDT up reply actions   0 recs

I did a survey here one time and was floored by how many females read this site. It was at least 30 per cent.

They must like the pie charts?

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 13, 2009 2:54 PM CDT up reply actions   0 recs

It’s your profile pic. It haunts the soul.

"I know everyone has their own opinion, but your opinion is wrong. "

by Mike @ MHH on Oct 13, 2009 3:58 PM CDT up reply actions   0 recs

I really need a new one… that’s the younger version of me.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 14, 2009 5:27 PM CDT up reply actions   0 recs

but seats are also nicer, face the playing surface, etc.

True, I’ve seen that in baseball-specific venues. In hockey, though … I mean the seats were already facing where they should be. Now they’re often just further back (I think in part due to building codes). But I’m starting to realize that the many more ways they’ve developed to monetize the in-venue experience as entertainment, are not chasing people away.

Lighthouse Hockey: Side effects may include Weight gain and frequent game loss.

by Dominik on Oct 15, 2009 1:16 PM CDT up reply actions   0 recs

“corporate STH pricing”

That’s basically killed the atmosphere in the lower bowl here in Toronto. It’s too bad.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 13, 2009 2:52 PM CDT up reply actions   0 recs

The Nordiques were the class of the East in 1995 before being upset by the Rangers, and won the Cup in their new abode the following year. They were bad for a few years in the late 80s and early 90s, but they were a good WHA team, a solid NHL team once they got their bearings post-merger (played in a couple of conference finals in the early 80s), and were rounding into a contender when they moved.

The Jets…yeah, they were losers in the sense that they never made it far in the playoffs, but to be fair, when you play the Gretzky Oilers every damned year in the first or second round, good luck to you.

SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.

by Doogie2K on Oct 12, 2009 7:39 PM CDT up reply actions   0 recs

Could you publish or quote exactly what Bettman said?

I don’t believe for a second that he would knowingly suggest a return to a small market where a team had already departed. I suspect this is just another case of Bettman’s poor publicity skills and implying something he doesn’t really mean.

Proudly flying the Blackhawk banner in the City of Detroit

by The_Fat_Guy on Oct 12, 2009 2:36 PM CDT reply actions   0 recs

Well

I’m grasping at straws, really. But the only way I see an NHL franchise in this market is if it acts as a loss leader for a media/entertainment conglomerate who would otherwise generate profits from the arena as a show venue and from the club as a product to expand media platforms, including TV, Internet, Cell Phone service. I guess that is why Quebecor’s Péladeau is hinting he might be interested.

I guess that’s why they are getting excited about this for now. But we also souldn’t overlook the fact that Labeaume, the mayor, is currently in the middle of an election campaign. So it may very well just be a whole bunch of hot air…

by Olivier on Oct 12, 2009 3:10 PM CDT reply actions   0 recs

I was hoping you’d comment on this James, especially when I watched the mayor of Winnipeg talk last night on CTV National News saying that there are 7 NHL teams for sale and 4 or 5 that won’t survive in the markets they are in.
Couple that with commentary from a guy from SportsBusinessNews.com saying that within 5 to 7 years, there will be three new Canadian teams in Quebec, Winnipeg and Hamilton.
All available here: http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20091011/Nordiques_return_091011/20091011?hub=TopStoriesV2

As you detailed above, I’m pretty incredulous that this story is getting the legs it is getting, simply because of the long odds associated with it. The same concerns you have for Quebec can be just as easily mirrored for Winnipeg, even if the Mayor claims that they will fill the MTS Centre and share season tickets. Corporate support and population base just isn’t there, which is why the Jets and the Nords left in the first place.

Meanwhile, Rod Pedersen, a sports radio guy from Winnipeg is posting on his blog that

The NHL WILL be in Winnipeg to stay next season. That’ll force the AHL’s Manitoba Moose out of Winnipeg and they’re eyeing up Regina or Saskatoon.

http://rodpedersen.blogspot.com/2009/10/monday-morning-goalie_12.html

The whole thing is just boggling. Certainly, none of us knows what the NHL will look like in 5 to 7 years, but there seems to be more viable options on the list above returns to Winnipeg and Quebec.

-Kevin Forbes
Hockey's Future

by kforbes on Oct 12, 2009 4:44 PM CDT reply actions   0 recs

One correcton: Rod Pedersen is from sports radio in Regina, not Winnipeg

-Kevin Forbes
Hockey's Future

by kforbes on Oct 12, 2009 4:47 PM CDT up reply actions   0 recs

Based on What?

James, on what basis do you say that the OIlers will lose millions if they miss the playoffs this season? Pat LaForge’s word?

Colour me skeptical of any Oiler claims that they are losing money, sorry. Have heard that song and dance for years and years. Tyler Dellow proved pretty conclusively that they were a profitable enterprise even back in the day when the dollar was nowhere what it is now., I think.

by Pat Mc on Oct 12, 2009 4:55 PM CDT reply actions   0 recs

Just looking at the revenue hierarchy in the league, I wouldn’t be surprised if they’re in the red a little bit should the team not pull in playoff revenue. About half the teams in the NHL lose money, so it’s not a huge indictment of their revenues to say that.

I believe Laforge because it’s consistent with what’s happening elsewhere in the league.

The Oilers and Sens are midrange revenue generating teams, and in this league, that puts you about break even most of the time. Drop those teams into significantly smaller markets, and what have you?

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 5:26 PM CDT up reply actions   0 recs

Laforge has also been threatening to move the team if they didn’t get their way since 2003, even as his bosses insisted on a location agreement for a new, native Edmontonian owner who had no desire to move the club. He’s a hypocrite, and as Pat said, Dellow’s shown that he’s a liar. Why believe him now? The dollar’s good, attendance is good, tickets are expensive, and the watery beer’s probably $7 a shot at this point (it is here in Calgary).

SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.

by Doogie2K on Oct 12, 2009 7:44 PM CDT up reply actions   0 recs

I like to use Metro Area GDP numbers as a way to measure the size of prospective NHL markets and it appears that GDP for the Quebec City metro area is at least a third smaller and possibly only half the size of Buffalo which is the smallest current NHL market.

On the positive side, Quebec City has had the fastest GDP growth of any city in Canada over the past 5 years and "Personal disposable income per capita continued to rise in Quebec City in 2008, reaching $28,272 (an annual increase of 5.5%). The region outpaced Montreal ($26,739) and nearly caught up with Vancouver ($28,416). "

by Big Picture Guy on Oct 12, 2009 5:21 PM CDT reply actions   0 recs

BPG, do you have a list of GDP for all 30 NHL markets as well as the top prospective ones?

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 5:27 PM CDT up reply actions   0 recs

Yes for the current US cities, no for prospective ones. I’ve calculated the numbers for cities in Canada in the past but I would have to retrace my steps through the Statistics Canada web site to do that again.
I’ll send you an email with the US city figures.

The Falconer has also done some work similar to this and might also have info in a post from last year(?).

by Big Picture Guy on Oct 12, 2009 5:39 PM CDT up reply actions   0 recs

James, everything you write is true, but when you ask, “And what’s changed?”, but why doesn’t all that apply to Edmonton? If you’re arguing that a team in Quebec City or Winnipeg that was losing perhaps $10 million/season in the mid-90s would probably lose just as much or more today (and it sure sounds like you are), why are Edmonton and Calgary much more viable today, even though salaries have basically quadrupled or quintupled for those franchises, too?

Have local broadcast rights fees increased substantially in Canadian small markets since the 90s? Or merchandising revenues? How are the Oilers and Flames covering the extra $40 million in expenses in each season now that they didn’t have to cover 15 or 20 years ago?

by dzuunmod on Oct 12, 2009 6:10 PM CDT reply actions   0 recs

It’s been a bumpy ride for them, though.

Calgary and Edmonton have grown incredibly the past 15 years, too, and between 2001 and 2006 were the fastest growing large cities in the country. There’s a lot of wealth there due to the oil boon, too.

There has to be some sort of a cutoff for what qualifies as a successful franchise in the league, and I just think that the Edmonton/Ottawa type cities in terms of sheer population and wealth should be considered the minimum. Quebec City likely could out earn some of the NHL minnows in troubled American markets, but is there any reason to think they’d be more successful than the Oilers or Senators? And if you accept the premise than Edmonton and Ottawa aren’t rolling in dough but are more midrange teams, why then should the league add a team that would potentially struggle to reach even that mark?

The league really should only have 24 or 26 teams. I guess if you have to have 30, and some of the markets in the U.S. are truly going to fail (in the Coyotes sense), maybe then you turn to Quebec City. Long term, however, I don’t see that working out.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 6:59 PM CDT up reply actions   0 recs

If there was any reason to think that the league was going to weed out some of the problem children franchises in the US, I’d be ok with the argument that Quebec City and Winnipeg don’t belong in the league. But as it stands, there are 30 franchises, and some of them are called the Thrashers, the Panthers and the Coyotes.

If the league is dead-set on remaining at or above 30 franchises (and all indications are that it is, right?), then I just don’t understand the thinking behind preventing franchises from locating in more profitable markets (or less unprofitable ones) than they are currently in.

by dzuunmod on Oct 12, 2009 8:35 PM CDT up reply actions   0 recs

I’m just not sure Quebec’s more profitable than all but the league’s weakest teams. Maybe in a best case scenario. What if they’re awful?

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 8:38 PM CDT up reply actions   0 recs

What if the Coyotes and Panthers are awf… oh, never mind.

I’m not an economist, but I have to think that 14,000 people in the rink paying actual money for tickets, and maybe 70,000 people watching on RDS or RIS is more profitable than a papered house and 12,000 people watching on Fox Sports Florida.

But like I say, I am not an economist.

by dzuunmod on Oct 12, 2009 8:44 PM CDT up reply actions   0 recs

There’s no question those small Canadian cities are better off than where Phoenix is now. It’s a more difficult question as to whether they’re far better than an Atlanta or Florida team that’s in a huge metro area and is an after thought right now. The Thrashers ownership, for example, can own their building and the NBA team and earn profits that way. The Predators arena is heavily subsidized by the city and they have some of the lowest operating expenses in terms of the arena in pro sports.

Maybe Quebec can get that deal? Maybe the local governments start footing the bill for a lot of those costs, for whatever reason. Even so, they’d need to generate some $60-million in revenues and then pull in a lot of revenue sharing. (It’s worth noting that ticket revenue is a huge part of the picture, but it’s not the only one. Can Quebec outsell Atlanta with luxury boxes? Corporate sponsorships? Maybe.)

I don’t think anyone knows for sure, but my guess is that the new Nordiques would be akin to the way the Predators are now. Adding another team like that is a solution for some, I guess, but I doubt the NHL feels that way, not when they can continue to chase the “bigger” dollars in major U.S. markets.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 12, 2009 8:52 PM CDT up reply actions   0 recs

I understand those realities, but I guess my question would be: how long do you chase those “bigger” dollars without seeing returns? (And I know you’re not the person I ought to be asking.)

If I can put on my disgruntled Expos fan cap for a second (and for that matter, disgruntled Rough Riders/Renegades fan cap), I’d say that MLB and, to a lesser extent, ownership of the club when those two things weren’t one and the same told us for years: if you don’t come out to support this team, you’re going to lose it. I never heard, “We want to make baseball work in Montreal, we believe it can be viable here,” which is all I hear directed towards the weaker US markets, and it’s frustrating as anything.

(It’s worth noting that ticket revenue is a huge part of the picture, but it’s not the only one. Can Quebec outsell Atlanta with luxury boxes? Corporate sponsorships? Maybe.)

Who’s buying the luxury boxes in these cities where hockey is a distant fourth – at best – in the sporting consciousness? This is something I’ve wondered about. I mean, in Atlanta or Miami, what kind of company can really impress its clients with a luxury box at a Thrashers game? (Ahem. I’ve heard that this is what luxury boxes are used for. I have no personal experience.)

by dzuunmod on Oct 12, 2009 9:07 PM CDT up reply actions   0 recs

dzuunmond, the fact is that they do. It is this sort of observation that puzzles me about my fellow Canadian hockey fans more than anything. How can those sunbelt team get on TV without ratings? How do companies buy corporate boxes and premium seats when there is no local interest?

The fact is simple: they do. Yet people then ignore that fact and simply respond "well, it just doesn’t make any sense. Companies aren’t going to buy suites and seats if there are no “fans” out there. Sports networks aren’t going to pay money for something with low ratings!""

YET THEY DO.

Instead of simply ignoring those facts, people should start asking themselves whether the time-honoured and treasured assumptions regarding why companies buy suites/seats and sports networks buy programming are wrong. Maybe these people do not understand what goes into the purchasing decisions of companies and sports networks.

Maybe.

As an aside regarding Thrasher suites, those suites are purchased for all events at Philips Arena. Thrasher games are just one part of the equation.

As a further aside, as a member of the corporate suite crowd, I can tell you that lots of non-fans go to suites. LOTS. It is just a night out, with networking, getting to know your corporate acquaintances and partners better in a social environment, and heck, just a night out in a funn environment. Just because peoeple are not a hackey fan will not revent them from being impressed and favourably disposed to their hosts. The event is almost beside the point (and that applies in every city, north and south, in every sport or entertainment event, so don’t single out hockey or southern hockey).

by Gerald on Oct 12, 2009 9:46 PM CDT up reply actions   0 recs

I thought I was approaching this with genuine curiosity Gerald, sorry if that’s not how you took it. I’m asking who’s buying those boxes and why local sports networks pick up contracts with teams that draw relatively tiny numbers because I don’t understand the economics of it. It’s great that THEY DO, but I understood that already. I chose my words deliberately – I didn’t state that no one was buying boxes to see the Thrashers, I asked who was.

I was asking a genuinely curious question of James, and here’s why I was asking it: as a Canadian who’s spent negligable amounts of time in American cities that aren’t New York, I honestly don’t know what kinds of people are filling the suites at Predators and Panthers games. I do have some idea of what kinds of people are filling the boxes in Montreal and Ottawa and Vancouver through anecdotal evidence and observation: people from some of the top local and national companies that have a significant presence in those areas. Your Bell Canadas, your Coors-Molsons and your Metros. It seems to me that in Atlanta or Phoenix or wherever, those top national and local corporations would first be attracted to any number of other teams or events.

Asking about that doesn’t seem unreasonable to me.

Further, why is it that a team that averages a 0.1 rating or 4,000 viewers per game for an entire season is not only signed for another couple of years’ worth of games but also invited to develop more non-game programming for the station. Producing a live sports telecast is expensive. How is it that 4,000 pairs of eyeballs pay for it? Genuine question!

Maybe these things are obvious to you, but not to all of us.

by dzuunmod on Oct 12, 2009 10:56 PM CDT up reply actions   0 recs

I was asking a genuinely curious question of James, and here’s why I was asking it: as a Canadian who’s spent negligable amounts of time in American cities that aren’t New York, I honestly don’t know what kinds of people are filling the suites at Predators and Panthers games. I do have some idea of what kinds of people are filling the boxes in Montreal and Ottawa and Vancouver through anecdotal evidence and observation: people from some of the top local and national companies that have a significant presence in those areas.

Now I probably have even less local information than you do, but my guess would be that comparing hockey to hockey isn’t the way to go here. The corporate guys don’t care what the sport is, they care more about the status. Therefore, the same people that fill the boxes in Habs games would occupy them in Yankees games etc. The thing is, when a city (or economic zone, really) is big enough and there’s enough demand for corporate services from sports franchises, the primary sport(s) can’t handle them all and prices rise to what most companies can’t afford. Therefore, there’s a place for many teams and sports, and this is why these teams are able to find corporate partners.

To elaborate on this and answer to your previous post, at this point it isn’t about impressing. It’s about what Gerald said (networking, fun environment etc.). And the company still gets to show that they support local sports. An acquaintance of mine has a position in a medium-sized company where he’s responsible for sponsorship and the like. He made a decision to skip the big sports because they couldn’t really afford them and went with basketball – which is not particularly popular here – and he argues that it has served their purposes better than a major sport. Not only do they get to give clients an entertaining evening, they get added benefits when it’s locals they’re working with: the clients get a new experience because most haven’t seen a real basketball game live, not having a major sport doesn’t matter because the game isn’t the priority, and the company gets sympathy for supporting a local minor sport. This is, of course, only the experience of one person in one company, but maybe there are such situations with hockey teams in these markets.

by Malurous on Oct 12, 2009 11:32 PM CDT up reply actions   0 recs

Not to mention that the basketball team really gives my acquaintance’s company all they can for their money as they’re a major sponsor. They can meet the players, maybe give a client a round at the facilities. They even once arranged a quick game at the training court with a player giving pointers. Compare that to paying way more and just getting a box. So stuff like this could also be in play.

by Malurous on Oct 12, 2009 11:37 PM CDT up reply actions   0 recs

It’s about what Gerald said (networking, fun environment etc.). And the company still gets to show that they support local sports. … Not only do they get to give clients an entertaining evening, they get added benefits when it’s locals they’re working with:

That point really can’t be emphasized enough. I used to think my ticket admission and beer money mattered to local teams — ha! — then I got an informed taste of the luxury suite life. Tapping into businesses’ expense accounts and becoming a networking destination is where the $$$ really flies, and why owners salivate over markets with big corporate bases.

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by Dominik on Oct 13, 2009 12:04 AM CDT up reply actions   0 recs

When I worked in San Jose, My company had a box. over 42 games they were able to do the whole corporate schmoozing, but in other games they gave the box away to different sectors of the company. As luck would have it, I got to go to a Sharks-Blues game last season.

More than one person i the box with me had never been to a hockey game before, and I became pretty popular at the time because I knew the rules, could explain what was going on and tell them who the best players were and who to keep an eye on.

It was great internal mentoring, as some high level people got to observe and get to know some lower level folks, but it’s also a moral booster. so not only does it look like this big multi-city corporation is supporting the local teams, but it looks like they are supporting the local workers too.

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by Jibblescribbits on Oct 13, 2009 7:55 AM CDT up reply actions   0 recs

It was great internal mentoring,

and by mentoring, i mean networking… geesh

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by Jibblescribbits on Oct 13, 2009 12:48 PM CDT up reply actions   0 recs

I thought they only play 41 games in San Jose a season. What were the “other games” over “42” games? Pre-season?

by SJKel on Oct 13, 2009 3:53 PM CDT up reply actions   0 recs

The NHL payed 84 games for a few years a while ago.

by Fred Poulin on Oct 13, 2009 3:55 PM CDT up reply actions   0 recs

it was more just bad mental math. 41, whatever.

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by Jibblescribbits on Oct 13, 2009 3:56 PM CDT up reply actions   0 recs

Even if you wrote 41, it’s not clear to me. Do you actually mean that in some of the 41 games, they allow employees to watch in the suite? Your wording, when you wrote,“other” games, just got me puzzled.

by SJKel on Oct 13, 2009 3:58 PM CDT up reply actions   0 recs

sorry

I meant in some of the 41 games they probably schmooze clients (since my company is a DoD contractor I’m assuming generals, congressmen, etc). But not in every game

when they aren’t entertaining clients, they give the tickets to individual programs, who give them to the employees. I was the recipient once in 3 years, but I know others who went more than once too.

Hope that clears it up.

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by Jibblescribbits on Oct 13, 2009 4:01 PM CDT up reply actions   0 recs

sorry for being picky

I guessed what you meant, but just wanted a confirmation that you were not talking about games other than the regular season hockey games (presesaon/postseason).

by SJKel on Oct 13, 2009 4:32 PM CDT up reply actions   0 recs

No, I was unclear. No problem.

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by Jibblescribbits on Oct 13, 2009 4:33 PM CDT up reply actions   0 recs

Counting the pre-season...

The Sharks have 44 home games every year. And yes, season ticket holders and suite holders have to pay for those.

by bison on Oct 15, 2009 12:06 AM CDT up reply actions   0 recs

If you look at teams’ revenues in the NHL, a surprisingly high percentage of them aren’t coming from simple ticket admission. The luxury suites, etc., are a cash cow even for teams like the Coyotes.

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by James Mirtle on Oct 13, 2009 2:58 PM CDT up reply actions   0 recs

Fair enough, and good for asking the question. I didn’t mean to slag you for asking. I am afraid you got the response due to the posting on this topic by another poster (hockeyinHD, IIRC) who was spouting the usual received wisdom to which I was responding (through you as proxy, unfortunately, and for that I apologize).

The other posters below have addressed some of your points, confirming that a large portion of people in those suites and seats are not “fans” (at least in the meaning that hockey fans usually use that term). I would add that such is the case in Canadian arenas as well.

As an aside, the “4,000 viewers” is actually 4,000 households. As for why sports networks would buy those rights, they are worth something. Keep in mind that, for cable networks, those numbers reflect themselves in two ways – advertising AND subscription fees. People often ignore the latter and think it is all about ratings.

Also, to reiterate a point i made above, suites are purchased for all of the events at a given arena. That is a big deal, particularly for concert-heavy arenas or arenas with two or more tenants.

by Gerald on Oct 13, 2009 12:04 PM CDT up reply actions   0 recs

I understand those realities, but I guess my question would be: how long do you chase those "bigger" dollars without seeing returns?

Not long, of course. But any way you look at it, they’ve seen returns all right. Dallas is perennially one of the top eight moneymakers, Colorado (not really a southern team but one that relocated from Canada) stays in the top half even when it’s horrible and Tampa Bay had a good streak in the top ten (which is unattainable territory for small market Canadian teams, not to mention that they were second in attendance in ‘05-’06 and third in ‘06-’07, showing high fan support) before circus took over.

Those small market Canadian teams aren’t going to be anything better than below average in revenue, while a larger US market potentially can, even if it takes a bit of throwing teams around and hoping some will stick. If Dallas or Tampa Bay worked out, why can’t some other large American city? And frankly, the league has way more to win here than to lose. I’ll compare some revenue numbers from 2006-2008 to show this.

Let’s assume that Quebec or Winnipeg would have had the same revenue as the lowest making Canadian team these years (in reality, they’d almost certainly be worse, but I’ll give them the benefit of the doubt here). That would be Calgary in 2006 and Edmonton 2007 and 2008. In the opposite corner, we have the two newly expanded or relocated teams that have had the lowest revenues this whole time – Nashville and Phoenix. The following figures are their revenues in millions of dollars:

2006: CGY 68 vs. NSH 61 and PHX 63
2007: EDM 71 vs. NSH 65 and PHX 67
2008: EDM 85 vs. NSH 70 and PHX 68

So, assuming we had Winnipeg and Quebec instead of Nashville and Phoenix, and they were making money like these Canadian teams (for 2008 that would be a horrible, horrible stretch) the combined difference in revenues for two teams would be 12 million for 2006, 10 million for 2007 and 32 million for 2008 for an average of 18 million a year and sum of 54 million for two teams in three years (nine million per team per year). And like mentioned, this is not probable as the markets would be smaller and Calgary and Edmonton have also had the added benefit of generally having stronger teams than Nashville and Phoenix.

And guess how much money Dallas took in during these years? 89, 91 and 105 million, respectively. Sum these up and you get 61 million over the estimated and probably too high mark for a weak Canadian market, more than “paying” for these two weak franchises. If one big success more than pays for two total failures, why not keep looking until you have more successes? And the league isn’t losing as much with these experiments as it stands to gain with another jackpot. If there’s no jackpot to be had, then the math should be done if Quebec or Winnipeg could actually be stronger than the weak southern teams.

by Malurous on Oct 12, 2009 10:47 PM CDT up reply actions   0 recs

I’m not saying this to challenge you, but do you have a link to wherever those numbers came from? Are every team’s finances laid bare at the end of a year?

by dzuunmod on Oct 12, 2009 11:02 PM CDT up reply actions   0 recs

Forbes magazine via this very blog. James has made a post about the numbers for a couple of years when they come out, and just under a year ago made this post where he gathered the numbers from a couple of years. Looking at the date, I guess one for last season isn’t far away. Oh, and Forbes also has them online.

by Malurous on Oct 12, 2009 11:08 PM CDT up reply actions   0 recs

Lies, Damn Lies &...

Hmm, well, one superficial thing that strikes me after looking at those numbers is that the entire bottom third of the rankings is American, while all but one Canadian franchise is in the upper half. By my judgment, the Canadian teams are more than carrying their weight, at least for the past four seasons or so. I know you don’t think that’s the issue, but the optics are bad.

You can city Dallas as a success, and I can cite the Hurricanes, which are often referred to as a successful southern franchise, but there they sit in a fairly modern building with a recent Stanley Cup to their credit (two things neither the Oilers nor Flames can claim and that the Jets and Nords couldn’t at their ends, either) and yet they’re down there in 24th in revenue. I just wonder, if that’s what Carolina can do under the best of circumstances, how do we know that a Winnipeg or Quebec City couldn’t equal them?

by dzuunmod on Oct 12, 2009 11:38 PM CDT up reply actions   0 recs

It isn’t debatable that all the current Canadian franchises are good ones, at least with this dollar. That doesn’t mean that you can just toss teams in random places in Canada and they’ll prosper (exaggeration, I know).

Carolina’s also sitting tied with Pittsburgh (not for long, certainly), and a million behind a renowned hockey city in Buffalo. But I wouldn’t say that Carolina is a particularly fantastic place for a hockey team – I would argue that with their success and organization, places like Columbus, Miami and maybe Atlanta and Phoenix would have done better than Carolina this far (don’t shoot me Canes fans). And I’ve read that the grassroots are building up decently in Carolina, which could propel the franchise to new heights in a decade or two. But anyway, this isn’t the point at all.

The point is that the goal shouldn’t be to add a team that maybe, just maybe could be 24th in revenue, tops, if they do well until you’re pretty damn sure that the top 23 teams are what they should be and there isn’t a stronger market lurking somewhere. And that another franchise couldn’t be built up Dallas style – it did take time and work with grassroots to get their situation to what it is today.

Also, James and others have pointed out that the Canadian cities without teams are a lot behind even Edmonton when it comes to revenue potential. The only Canadian team that would make full sense to me at this point would be another one in Ontario, if the Leafs accept it and it’s placed in a way that doesn’t kill the Sabres. The other markets are too small to consider at this point unless you want to move from one weak market to another.

by Malurous on Oct 12, 2009 11:58 PM CDT up reply actions   0 recs

That doesn’t mean that you can just toss teams in random places in Canada and they’ll prosper (exaggeration, I know).

I get all this, but it’s absolutely galling to be told that, “Oh, we know the places where you want teams to be don’t have the revenue potential.” And to be told that by so many of the same characters who have exhibited such bad judgment in the past!

by dzuunmod on Oct 13, 2009 12:13 AM CDT up reply actions   0 recs

First of all, making bad decisions in the past doesn’t mean that you shouldn’t strive to do as well as you can in the future.

More importantly, it isn’t always bad judgment by the league. Sometimes unexpected things happen – such as another major league sports team moving in and stealing potential fans (Nashville), or the franchise employing idiots (Atlanta with Waddell, Phoenix with Barnett, Columbus with Doug MacLean) long enough to make new fans bitter – and sometimes it’s just a calculated risk. Besides, the league is able to delegate the bulk of the risk to the individual owner. And you can’t say that moving into Phoenix was bad judgment per se. That, if anything, was a gamble with a big, big jackpot. If that team had started with strong management, solid grassroots building and a quick Cup or two for fan support, it would have been absolutely marvelous for the league, because the city is huge.

by Malurous on Oct 13, 2009 12:43 AM CDT up reply actions   0 recs

I understand the idea of potential (if only every new team could start with a couple of Cup runs! Stanley Cups for everybody, and we all make money!), but I still think there’s something to be said for throwing a bone to your best fans/clients (in any business) every once in a while, too.

It’s nice that the league gives us guaranteed Saturday night games through most of the playoffs now (for a while, that was like pulling teeth, and against a network that pays precisely zero for the rights), but we want a little bit more than that now.

by dzuunmod on Oct 13, 2009 1:32 PM CDT up reply actions   0 recs

Exactly right about Carolina. The thing about the non-traditional markets is that they require a significant time investment to create the fanbase and culture that supports a hockey team well, particularly when it has bad stretches, which is inevitable. Carolina is doing it right, and as long as they keep going on the path they’re on, I’m sure they’ll be better off 10 and 20 years from now. Particularly when you figure in the aforementioned potential for a jackpot, you’re talking about a very attractive opportunity.

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by IAmJoe on Oct 13, 2009 12:15 AM CDT up reply actions   0 recs

Here’s the interesting thing, though: Carolina really didn’t make an investment in any dimension other than time. The failures of the Hurricanes franchise in customer relations and marketing pre-lockout and Cup were absolutely legendary. The only advantage we really had was a patient owner whose ego was invested in making hockey work in the place he’d put it.

And it’s absolutely correct that the upside for Phoenix, Atlanta and South Florida is better than that for Raleigh. There’s more money in all of those places. But bad teams in new markets don’t do well even in “traditional” sports — take a look at the Washington Nationals. The NHL’s problem is that the national TV safety net isn’t there to keep its stragglers solvent, and it has more marginal owners.

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by JoshCVT on Oct 13, 2009 3:10 PM CDT up reply actions   1 recs

Just a note: Since Nashville has gotten new ownership they have started to break even and it looks like there is real potential there.

I’d also note that James is right… Quebec and Winnipeg are 70% the size of EDM, and there is a lot less money (due to the lack of the oil boom). If you took a 70% loss on EDM, that would put those potential franchises with lower earnings than NSH and PHX, with almost 0 room for improvement.

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by Jibblescribbits on Oct 13, 2009 7:58 AM CDT up reply actions   1 recs

I’d also note that James is right… Quebec and Winnipeg are 70% the size of EDM, and there is a lot less money (due to the lack of the oil boom). If you took a 70% loss on EDM, that would put those potential franchises with lower earnings than NSH and PHX, with almost 0 room for improvement.

I know that. But like I said, I wanted to show that even an almost certainly unrealistic amount of success in those markets would not be enough to make them a better idea than trying to break through in a large market.

by Malurous on Oct 13, 2009 8:26 AM CDT up reply actions   0 recs

Understood. Just wanted to make sure that info was out there (and hadn’t read one of your follow up comments yet)

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by Jibblescribbits on Oct 13, 2009 8:56 AM CDT up reply actions   0 recs

That’s pretty much exactly what I’m saying, but said more succinctly.

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by James Mirtle on Oct 13, 2009 3:00 PM CDT up reply actions   0 recs

James, everything you write is true, but when you ask, "And what’s changed?", but why doesn’t all that apply to Edmonton? If you’re arguing that a team in Quebec City or Winnipeg that was losing perhaps $10 million/season in the mid-90s would probably lose just as much or more today (and it sure sounds like you are), why are Edmonton and Calgary much more viable today, even though salaries have basically quadrupled or quintupled for those franchises, too?

Population and money.

Winnipeg had a metro population of 683,500 in 1996, 716,000 in 2006, and a 2009 estimate of 742,000 with projected growth into the future of around 6-8,000 people per year. (link)

Calgary had a metro population of 906,000 in 1996, 1,188,000 in 2006, and a 2009 estimate of 1,278,000 with projected growth of around 22-30,000 people per year. (link)

Edmonton had a metro population of 883,000 in 1996, 1,034,945 in 2006 and a 2008 estimate of 1,102,000 – no estimate on future growth, but likely similar to Calgary. (link)

Personal disposable income in Alberta is far, far higher than Manitoba (and the rest of Canada), and has seen significant growth since 1996. Wages have grown significantly above average compared to the rest of the country, and a greater percentage of the population of Alberta is active in the workforce as compared to the rest of the country. (link) In short, there is a hell of a lot more money in Alberta than there is in Winnipeg/Manitoba, and the gap has widened dramatically since 1996.

by Resolute on Oct 13, 2009 9:43 AM CDT up reply actions   0 recs

You’re not understanding my question.

I’m asking where, specifically, has the money come from? What new revenue streams have opened up for Edmonton, Calgary and Ottawa since the early- and mid-90s? Which revenue streams have increased dramatically? Like I said, salaries for those clubs have increase 4 or 5 times over. Where has that revenue come from?

People in Calgary and Edmonton do have more money than Winnipegers, I understand that (and a quick look at real estate prices makes it all the more obvious), but in what ways are those people and businesses spending more money on the Oilers and Flames now than they were 15 or 20 years ago?

by dzuunmod on Oct 13, 2009 1:36 PM CDT up reply actions   0 recs

I’m asking where, specifically, has the money come from? What new revenue streams have opened up for Edmonton, Calgary and Ottawa since the early- and mid-90s? Which revenue streams have increased dramatically? Like I said, salaries for those clubs have increase 4 or 5 times over. Where has that revenue come from?

Oil from what I understand

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by Jibblescribbits on Oct 13, 2009 1:58 PM CDT up reply actions   0 recs

No, you’re still not getting it: is Sportsnet paying 4 or 5 times more for their broadcast rights now than the local broadcasters were in 1994? Does a Flames jersey cost 4 or 5 times more now than it did in 1994? Do corporate boxes and tickets cost 4 or 5 times more now than they did in 1994? (Prove me wrong if you can, but I don’t think they do; ticket prices and boxes are pricier now than they were then, but not by 4 or 5 times).

Unless you’re suggesting that the Oilers and Flames and Senators are actually invested in oil companies themselves, you’re not telling me how the teams themselves actually make the money, you’re only telling me how people Alberta make the money. How then does it go into the teams’ bank accounts?

by dzuunmod on Oct 13, 2009 2:05 PM CDT up reply actions   0 recs

There’s probably a lot more corporate revenue coming in than before. Both the Flames and Oilers have added luxury boxes since ‘94, and the Sens opened a new arena around ’96. The boxes themselves are probably much pricier now thanks to supply and demand. All three clubs now have naming rights on their stadia that weren’t there in ’94. And the dollar is about $0.20 better than it was in ’94, which is massive.

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by Doogie2K on Oct 13, 2009 2:52 PM CDT up reply actions   0 recs

Well more money in the populous means local TV can, and will be able to, charge more for advertising, because advertising to wealthier consumers (like Albertans) is in more demand. So local TV contracts will be worth more because the advertisers fueling the contracts will pay more in revenue.

Jersey’s may not be be more, but consumers can buy more of them. Same with other gear. And yes, more money in the populace means that they will be able to charge more for tix prices.

plus, as Doogie says, they can charge a boatload more for corporate boxes etc.

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by Jibblescribbits on Oct 13, 2009 2:57 PM CDT up reply actions   0 recs

I acknowledge all of this, I’m just questioning whether all these revenues have kept pace with the astronomical increases in salaries. I mean, obviously if the teams are solvent, then it’s futile to question it, but from an observer’s standpoint, it’s an interesting question.

The average NHL ticket price in 1994-95 was $33.49 while the average player salary that year was $733,000 (up drastically from the previous year, it might be worth noting). In 2007-08 (the last year I can find through a quick couple of searches), the average salary league-wide was $1,906,793. If ticket prices had kept pace with salaries (and if my math is correct, which is iffy), the average ticket price in 2007-08 would have been $87.12. But it wasn’t, it was only a little more than half that – $48.72.

So because ticket prices haven’t kept pace, it means that other revenue streams must have increased very dramatically. I suppose luxury suites have filled the gap, but still, it just seems like the increase in revenue from suites has spiked at an almost unbelievable level to have to cover that gap. It’d be interesting to see numbers.

by dzuunmod on Oct 13, 2009 3:12 PM CDT up reply actions   0 recs

Those average ticket prices don’t include premium tickets and are, therefore, not that useful for comparisons.

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by James Mirtle on Oct 13, 2009 3:13 PM CDT up reply actions   0 recs

James is right

Colorado’s average ticket price in 1995: $40.02

Colorado’s Average in 2009: $40.62

However the 2009 price includes less than 1/2 the seats at the pepsi center, because everything in the lower bowl and club level is “premium”

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by Jibblescribbits on Oct 13, 2009 3:16 PM CDT up reply actions   0 recs

Are premium tickets separate from luxury suites? How many tickets in your average 18,500 seat NHL arena are considered “premium”?

by dzuunmod on Oct 13, 2009 3:19 PM CDT up reply actions   0 recs

Depends on the franchise. I don’t know why Colorado does it this way (it seems counter-productive and insulting to their own fans), but over 1/2 the Pepsi center is “Premium” and I know it differs for every franchise.

Not sure how it is for other teams.

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by Jibblescribbits on Oct 13, 2009 3:24 PM CDT up reply actions   0 recs

I’m with you; seems to me that if over half of the tickets are “Premium” then they actually cease to be so, and the other tickets actually become “Inferior”.

But what’s “Premium” about those seats anyway? What justifies the cost? Is it purely location like, lower bowl versus upper, or something else entirely?

by dzuunmod on Oct 13, 2009 3:27 PM CDT up reply actions   0 recs

Yes

Most of it’s because they are lower bowl. There are club level seats too, where theirs waiters and it’s own little promenade, but that’s only about 4-5 rows deep. Most of it’s just because it’s lower deck.

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by Jibblescribbits on Oct 13, 2009 3:39 PM CDT up reply actions   0 recs

there's*

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by Jibblescribbits on Oct 13, 2009 3:39 PM CDT up reply actions   0 recs

Ok, so I’m going to talk about the Senators since they’re the team I’m obviously most familiar with (and apologies to James if this is getting too far off-track). I look at their single game ticket price page, and I see every section in the arena priced on there. Where are the tickets that are “premium” and arent included on Andrew’s Stars Page? I’ve been to SBP many times – there are no seats (other than the ones in luxury boxes) for which the prices are not shown on the Senators’ page I link to above.

The idea of “premium” seats that aren’t available to the general public and are priced at exorbitant levels doesn’t jibe with what I’m seeing on that page, and Andrew’s Stars Page. What am I missing?

by dzuunmod on Oct 13, 2009 3:53 PM CDT up reply actions   0 recs

Colorado

The premium seats in CO are available to the general public too. The only reason, as far as I can tell, that they are labeled “Premium” is because the Avs don’t want them recorded in the average ticket price.

I’m guessing doing this makes them more immune to criticism on “jacking up their ticket prices” criticism from the local and national press.

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by Jibblescribbits on Oct 13, 2009 3:58 PM CDT up reply actions   0 recs

I think tha the premium designation comes (in part, at least) from the fact that there are additional amenities provided in addition to the seats themselves (waitress as per club seats, entry to private club areas, loge seating, etc.). Many of the ACC lower bowl seats are like that.

by Gerald on Oct 13, 2009 9:34 PM CDT up reply actions   0 recs

For lower bowl seats at the Pepsi center, there’s nothing special other than being lower bowl.

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by Jibblescribbits on Oct 14, 2009 8:22 AM CDT up reply actions   0 recs

You sure about that, jibble? I looked it up, and they have club seating all over the lower bowl.

by Gerald on Oct 14, 2009 6:09 PM CDT up reply actions   0 recs

Yeah

I sat in lower deck seats (6th row) against the Canucks last week, nothing special other than the proximity to the ice.

They do have a large area of club seats that have special waiters and whatnot (my folks sat there for Sakic night) that are included in the “premium” designation, but most of the “premium” seats are just labeled that because of their closeness to the ice.

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by Jibblescribbits on Oct 14, 2009 11:13 PM CDT up reply actions   0 recs

Also, thank you – this is what I’ve been trying to get at the whole time! The money that wasn’t there for every team in 1994, where’s it coming from now?

by dzuunmod on Oct 13, 2009 3:20 PM CDT up reply actions   0 recs

No, I’m understanding your question, you aren’t understanding the answer.

Alberta has far more people than Winnipeg, and far more people able to afford far higher ticket prices. The cost to go to a game has grown at a rate faster than the cost of operations, which is why teams that were losing millions in the late 90s are profitable today.

The ability to generate revenue is Winnipeg’s greatest hurdle. It is unknown whether there are enough people with enough disposable income to sustain the team long term, especially given that ticket prices will be higher by necessity to make up for the missing 2-4,000 fans that Winnipeg loses vis a vis Edmonton and Calgary, assuming sellouts on all sides.

by Resolute on Oct 13, 2009 3:55 PM CDT up reply actions   0 recs

The cost to go to a game has grown at a rate faster than the cost of operations, which is why teams that were losing millions in the late 90s are profitable today.

Are you talking solely about going to a game in a luxury box? Or going to a game in some of these phantom “premium” seats people refer to? Because unless you are, this is false. Like I said (and pointed to stats to back it up) in the thread with Jibble, the cost of going to a game relative to player salaries is now less than it was 15 years ago. In 1994, people paid $33 to see players making 700k. Now, they pay less than 50 bucks to see players making 1.9 million.

If there are lots of premium seats that aren’t listed on single game ticket sales pages, I’d love to know how many of them there are and what they cost, but I haven’t seen any info on that so far. That and luxury box prices then versus now are the stats that might explain it, but saying that the cost of going to a game now has grown faster than operations (player salaries) is just wrong.

by dzuunmod on Oct 13, 2009 4:49 PM CDT up reply actions   0 recs

If there are lots of premium seats that aren’t listed on single game ticket sales pages, I’d love to know how many of them there are and what they cost, but I haven’t seen any info on that so far.

I think teams guard that info fairly closely, so it’s not likely to be found.

Surveying the league’s ticket prices should give some indication though.

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by Jibblescribbits on Oct 13, 2009 4:51 PM CDT up reply actions   0 recs

THe premium seating is not “phantom”. THe explanation is above. You are confused on this point (due in part to your incorrect notion that premium seats are not available to the public)

To suggest that ticket prices are the same is simply false. THe team marketing report is a flawed methodology for a variety of reasons, not the least of which is that it is prone to being skewed by the fact that it is based on the teams’ opwn decisions as to what is “premium” and the exclusion of the pricing of those seats.

by Gerald on Oct 13, 2009 9:39 PM CDT up reply actions   0 recs

Thanks to the miracle that is the internet web archive, I can bo back to 1997-98 for the Flames on ticket prices. This is just a random sampling of Flames tickets. Note that the club seats did not exist prior to 1995, nor did half of the dome’s 78 luxury boxes.

Club: $95
Reds (lower bowl): $86.75
200s: ranging from $22.50 to $67.50
300s: $11.25 or $17

2009-10:
Club: $228.75
Reds: $146.59
200s: $239.03/$168.07 (rows 1/2)
200s: $49.49 – $122.32
300s: $31.75, $33.61 or $37.35
This does not include the Fairmont Platinum club, which is not sold on a per game basis. It is sold as a seat license for all events in the dome.

So yeah, I don’t buy for a second that ticket prices have only gone up 50% betwen 1994 and today.

by Resolute on Oct 13, 2009 9:54 PM CDT up reply actions   0 recs

Won’t happen. Markets in Quebec City and Winnipeg are too small in absolute terms. The “But it’s Canada” arguement doesn’t go far enough when you calculate how many people you need to sell out the rink. Being generous and estimating a population of 750k for those metro regions means you need about 2.5% of the entire population to show up every game. That’s 1 out of every 40 people in the area shelling out $100 and coming to the rink for every home game.

by Fultron on Oct 12, 2009 7:02 PM CDT reply actions   0 recs

Revenue Potential means nothing.

Absolutely nothing.

ESPECIALLY when you’re talking about a city that already has Pro Football, Pro Baseball, Pro Basketball, major college football, Nascar, Golf events, and God knows what else there competing for the sporting dollar.

Revenue potential in US cities isn’t a red herring, it’s a freaking red whale.

by HockeyinHD on Oct 12, 2009 7:52 PM CDT reply actions   0 recs

Yet it’s what leads people to want to own those teams.

Absolutely there are a lot of U.S. teams in trouble. I just don’t think having nine Canadian teams is necessarily the answer. From a fan interest perspective it is, and it’d be great to see, but with the amount of revenues NHL teams need these days, I think Quebec and Winnipeg would be losing buckets just like the weak sisters we’ve got now.

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by James Mirtle on Oct 12, 2009 8:05 PM CDT up reply actions   0 recs

You could be referring to Phoenix, or Florida, or Atlanta...

which have all of those competing events in their markets and more. But so do San Jose (that’s 2 football teams, 2 baseball teams, 3 D-I college football programs) and Dallas (multiple NASCAR races, too much college football to count), and no one is having any bake sales for them.

by bison on Oct 15, 2009 12:23 AM CDT up reply actions   0 recs

Dallas (multiple NASCAR races, too much college football to count)

And the Cowboys.

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by Doogie2K on Oct 16, 2009 1:06 AM CDT up reply actions   0 recs

I figured...

everyone knew that Dallas franchises in all 4 sports.

by bison on Oct 17, 2009 11:03 PM CDT up reply actions   0 recs

“Absolutely there are a lot of U.S. teams in trouble. I just don’t think having nine Canadian teams is necessarily the answer.”

Well, yeah. I don’t think anyone is saying nine though, right? 7 could work, maybe 8 if one of those two new teams is in the Leafs backyard.

And I’m not certain that there’s exactly a rush of people who want to own an NHL team, James. There wasn’t exactly a horde of people pelting up Bettman’s driveway to make actual cash offers on the Coyotes. Yes, Reinsdorf would gladly have bought an ‘I own the Coyotes’ license plate for his limo if the nice people of Glendale would have been so kind as to buy a) the plate and b) the limo, but other than his Enron-ish offer for the team, not so many.

16,000 people paying 52 bucks a head (less than the cheapest current Canadian team) over 41 games is 34ish mil. Between revenue sharing, concessions, TV, other advertizing, and corporate sponsorship a team in QC couldn’t make 40ish more mil a year?

by HockeyinHD on Oct 12, 2009 9:28 PM CDT reply actions   0 recs

Between revenue sharing, concessions, TV, other advertizing, and corporate sponsorship a team in QC couldn’t make 40ish more mil a year?

Highly doubtful, in fact.

Try to make the numbers work. Be my guest.

Referring to Reinsdorf’’s offer as “enron-ish” is foolish beyond belief, and borderline libel to boot.

by Gerald on Oct 12, 2009 9:35 PM CDT up reply actions   0 recs

There’s absolutely no possible way to justify a team in Quebec. and/or Winnipeg, without already having one in Hamilton. So if we’re talking about Canadian expansion/relocation, Hamilton becomes a given. If we want to add Quebec and/or Winnipeg, we’re talking about 8 or 9.

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Sacrifice the Body - Examining the NHL through statistical analysis, reasoned thought, and blind conjecture.

by IAmJoe on Oct 13, 2009 12:12 AM CDT up reply actions   0 recs

Justification is easy.

“Not in another team’s territory.”

Putting a team in Winnipeg or Quebec City is a hell of a lot easier than putting on in Hamilton. Especially if the indemnification is only $100 million.

by Resolute on Oct 13, 2009 9:16 AM CDT up reply actions   0 recs

One fact that is completely ignored.

Do you really think that Geoffrey Molson and his brothers just ponied up $550 million for the right to have their market chopped up by an interloper in Quebec City? I don’t think so.
How is bringing in a team to Quebec going to make the league stronger?
It won’t. It will cut into Montreal’s profits. There’s no way in hell that Bettman is going to slit the throat of one of his cash cows for the sake of nostalgia and warm and fuzzy feelings in Quebec City.

by Exit716 on Oct 12, 2009 9:39 PM CDT reply actions   2 recs

Out of curiosity: what would be the market size of Hamilton in comparison to Edmonton and Ottawa, or Quebec City and Winnipeg?

"My face is my mask."

by jakeshapiro on Oct 13, 2009 2:01 AM CDT reply actions   0 recs

from that list...

Hamilton #9 would leech fans from Toronto/Miss (#1) who could not afford or get tickets for a leafs game. It would also pull fans from Kitchner/waterlloo #11 and St.Cat’s/Niagara #12. All of these places are within a 1 hour drive of Hamilton. If they just pulled 10% (510K) from Toronto/MIss alone, that would put them solidly at #4. Pulling from all nearby metros would likely push it up to somewhere in the middle of Ottawa and Vancouver in potential population. I am sorry to inform you of this, but it would also put it over Hartford as well.

There is more than enough S. Ontario corporate $$$ to support a team in Hamilton. The belief that it would even dent the profits for the leafs is unfounded. More likely it could hurt Buffalo, though the newer border laws are probably hurting buffalo as much as any Hamilton team could.

by PhilG on Oct 13, 2009 12:04 PM CDT up reply actions   0 recs

There is more than enough S. Ontario corporate $$$ to support a team in Hamilton.

Corporate support just doesn’t work that way. This notion that companies located in Toronto will buy a suite or premium tickets for an arena a good 80-90 minutes away in rush hour traffic is fanciful, to be kind.

by Gerald on Oct 13, 2009 12:07 PM CDT up reply actions   0 recs

Many corporate sponsors are national in scope, and advertise based on national presence. Another S. Ontario team would achieve that. Certainly there would be less $ available to Hamilton than Toronto, but more than many other locales.

by Resolute on Oct 13, 2009 4:02 PM CDT up reply actions   0 recs

Pulling from all nearby metros would likely push it up to somewhere in the middle of Ottawa and Vancouver in potential population. I am sorry to inform you of this, but it would also put it over Hartford as well.

I can do the same math with Hartford. Comibine it’s 1.3m CSA with Springfield, MA’s 680,000+ metro area and you’re suddenly up in the KC-Milwaukee area (see CSA table), above Nashville (eh?) and Raleigh (hmmm).

Aren’t numbers great? As they say, lies, damn lies, and all that.

by Arenacale on Oct 13, 2009 12:20 PM CDT up reply actions   0 recs

Yeah
Hamilton #9 would leech fans from Toronto/Miss (#1) who could not afford or get tickets for a leafs game.

Hamilton’s going to be selling tickets for as much as the market will bear so they’ll still be close to Leafs’ prices.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Oct 13, 2009 1:36 PM CDT up reply actions   0 recs

Hamilton is the best market in Canada for team #7

Listen, I am not a JB fan boy, I am just saying that the S. Ontario market is probably the best spot for a 7th Canadian team. No other markets stack up to the potential there. If there is going to be a 7th team, put it in a market that brings up the whole NHL, not in a market that will keep the NHL down.

The ticket prices for a Hamilton team will be less, but not much less depending on how quick they sell out and how good the team is. If the team is no better than the AHL team in Hamilton or the Marleys (sp?), then they may have problems…

There are still plenty of companies in Hamilton, Waterloo, Mississauga that would be happy to send people to the Hamilton NHL game. Maybe not as many as if there were a 2nd team actually in Miss. or Toronto, but still plenty. Unless of course the team really stinks.

I think if I recall correctly I always thought the whalers move was kinda silly at the time. Seemed like a lateral move to me, but what did I know. It probably had more to do with them getting a sweet deal on an arena. I really just don’t know that much about what was happening then.

by PhilG on Oct 13, 2009 2:05 PM CDT up reply actions   0 recs

I agree with everything I just don’t believe that tickets will be anything more than marginally cheaper at least not in the long-term.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Oct 13, 2009 3:01 PM CDT up reply actions   0 recs

First, the announcement that will be made by Mayor Labeaume is about the construction of a new building, not the arrival of a new hockey team in Quebec City. Let’s not just speculate yet about the return of the NHL in Quebec City.

Second, people who think the Canadiens would lose money and fans with the arrival of a new team in the province are terribly mistaken. Bell Centre is sold out every game and RDS pays a lot of money to broadcast all 82 games on TV. Moreover, the Canadiens have a crappy team since the mid-90’s when the Nordiques left for Denver. The Canadiens-Nordiques was the fiercest rivalry of the NHL. http://www.youtube.com/watch?v=hqsVXIhwAzA The whole province would watch the games on TV and talk about it for a whole week before any matchup even when the Nordiques sucked in the early 90’s.

Third, why do you only look at the metro area population? You must look at the population of the eastern part of the Province of Quebec instead, which is about 2 milion people. Add hockey fans who live in the Montreal metropolitan area that can’t get tickets to see the Habs or who simply don’t like the Canadiens and you get enough spectators to regularly fill an 18,000-seat arena.

Fourth, has anyone of you been to the 2008 World Championships in Qc City? There were 14,000 fans for games between Belarus and Switzerland! The city was buzzing during the whole tournament. Ilya Kovalchuk said he really liked playing in Quebec City and he said the city deserves a hockey team http://www.radio-canada.ca/sports/hockey/2008/12/02/005-kovalchuk-quebec.shtml

When the Nordiques moved in 1995, the major problem was the lack of corporate sponsorship, but now it has changed because the city is booming despite the recession. Remstar (V Tele) or Quebecor (TVA), who both own a TV channel and were both interested in buying the Canadiens, will likely jump into the dance; hence, I don’t see how this can’t work in Quebec City.

By the way, I have been living in Quebec City for more than 30 years so I know the area pretty well.
When you don’t know something well, don’t talk about it…That’s why I don’t talk about the current situation of teams like Atlanta, Florida and Nashville.

by Fred Poulin on Oct 13, 2009 8:43 AM CDT reply actions   0 recs

Let’s not just speculate yet about the return of the NHL in Quebec City.

Gee, there certainly seems to be a lot of that going on already.

I know the economics of the NHL these days, so I feel qualified to speak on them. And when I see the Senators and Oilers in precarious positions when the dollar’s under 85 cents, I wonder how even smaller Canadian cities are going to compete.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 13, 2009 3:19 PM CDT up reply actions   0 recs

Quebec Whats changed

Try the Canadian dollar at par vs at 60 cents then. No cap then vs cap now

by Dante10 on Oct 13, 2009 9:12 AM CDT reply actions   0 recs

Actually, 72 cents then and 93 cents now, but who’s counting? ;)

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by Doogie2K on Oct 13, 2009 2:58 PM CDT up reply actions   0 recs

Of course, the dollar could never change again, right?

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Sacrifice the Body - Examining the NHL through statistical analysis, reasoned thought, and blind conjecture.

by IAmJoe on Oct 14, 2009 2:52 AM CDT up reply actions   0 recs

I think I can sum up much of the debate that has occurred so far in this thread:

Some people want the NHL to come out and say “We’re OK with teams that barely break even during the good years or even take a sizable loss during down times.” Those same people then say “Then give us teams in Winnipeg and QC or other small Canadian city.”

Other people think that, while the league has operated blindly in some markets, they shouldn’t settle for a profit ceiling based on population of the market. They want to keep teams in large markets where, with a good on-ice product and sustained success, there is the potential for huge profits. Those people are also known as the Board of Governors.

"I know everyone has their own opinion, but your opinion is wrong. "

by Mike @ MHH on Oct 13, 2009 10:26 AM CDT reply actions   0 recs

It’s interesting to me that a lot of the people who advocate for the repatriation of teams in Canada (i.e. Winnipeg and Quebec) are maligned (implicitly or explicitly) for being ignorant hosers utterly bereft of economic or business acumen.

For what it’s worth, I’ll state up front and for the record that I’m not yet persuaded either way about the economic viability of teams in Quebec or Winnipeg.

That said, I think Fred Poulin has suggested part of the reason why a team in Quebec, playing in a new building, would have strong prospects of success (in terms of generating revenue). Quebec City is increasingly affluent and has a population base that could well support a team. On the latter point (though it’s admittedly difficult to quantity without more precise market survery and analysis) I refer not simply to total size but also the percentage of population that is interested in hockey and might be counted on to attend NHL games consistently. Add to that there are media conglomerates in the province prepared to back a team to the hilt and I think there are, if nothing else, legitimate grounds for argument on the basis of potential economic viability.

Furthermore, as much as some people want to close their eyes, cover their ears and shout down those who would suggest otherwise, the NHL is not doing well at all in terms of even approximating its putative “potential” in markets such as Atlanta, Phoenix, Florida, etc. It’s entirely unhelpful to get buried in debate about whether these markets have potential (in terms of metro population base and proximity to corporate sector). For the sake of moving the argument along, let’s simply say they all have this in spades. That still leaves before us the question of how long the NHL should be prepared to wait for the realization of that potential. In some cases, it might happen – one day. But in all likelihood there are cases where the potential will not be realized and the team will never have a sufficient foothold in terms of either real gate revenue or real corporate support to be economically viable, irrespective of market potential.

The question, then, turns to what to do with those teams. Are they contracted (as James suggests should happen) or do they move? If the latter, then where are they moved to? The answer to that question would be a relatively safe market where there is a dependable source of gate revenue and corporate support.

Once we look at this way, then we can see clearly that Quebec (and, likely, Winnipeg) have the former. The question that remains to be answered is whether they have the latter. Returning to the case of Quebec (and this is assuming, of course, that a new rink is built), if Quebecor or some other corporate entity is willing to back the team, I don’t see any reason why Quebec couldn’t approximate the modest success of Ottawa, for example.

Certainly we’re not talking about Toronto, Montreal or Vancouver (or even Detroit, Boston or Chicago). But a team backed properly there would be much more stable and, in reality, more economically viable than teams like Phoenix, Atlanta, Florida, Nashville, etc.

by Robert J on Oct 13, 2009 12:16 PM CDT reply actions   0 recs

Quebec City is increasingly affluent and has a population base that could well support a team. On the latter point (though it’s admittedly difficult to quantity without more precise market survery and analysis) I refer not simply to total size but also the percentage of population that is interested in hockey and might be counted on to attend NHL games consistently. Add to that there are media conglomerates in the province prepared to back a team to the hilt and I think there are, if nothing else, legitimate grounds for argument on the basis of potential economic viability.

As someone who has argued this, let me say that the threshold, for Canadian teams (similar levels of hockey interest and all) seems to be about 1M people. Edmonton and Ottawa seem like they are right on the cusp, and I’d be hard-pressed to think Quebec City has more interest or wealth than either of those two cities.

The people who seem to argue against population as a factor seem to think that others are comparing Quebec City with Nashville and simply throw inherent hockey interest out the window. That’s not the case at all.

The question, then, turns to what to do with those teams. Are they contracted (as James suggests should happen) or do they move? If the latter, then where are they moved to? The answer to that question would be a relatively safe market where there is a dependable source of gate revenue and corporate support.
Once we look at this way, then we can see clearly that Quebec (and, likely, Winnipeg) have the former. The question that remains to be answered is whether they have the latter.

I would agree with this, except I don’t see either Winnipeg or Quebec as “relatively safe”. Their populations makes a dependable source of gate revenue and corporate support legitimate question marks. Winnipeg had attendance problems when they had a team. (Quebec did ok when they had a team, but still drew in the bottom 1/3 of the league).
Edmonton and Ottawa have both, at times, not been a dependable source of either, and their markets are 30% bigger.

One common theme I see developing in the pro-Quebec/Winnipeg camps is the assumption that because Quebec and Winnipeg are hockey mad, that means that if you just throw a team out there you’ll get 17k people a night. Evidence from the most comparable markets (Edmonton, Calgary, Ottawa and Winnipeg, and Quebec City when they had teams) makes this assumption incredibly tenuous, at best.

I think Quebec and Winnipeg represent moderate-high risk, but very low reward. While some of the weaker current markets are high risk, but high reward.

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by Jibblescribbits on Oct 13, 2009 1:06 PM CDT up reply actions   0 recs

A few numbers to crunch:

NHL Avg. Attendance 1989-90 1990-91 1991-92 1992-93 1993-94 1994-95 1995-96
Quebec Nordiques 15,080 14,188 13,666 14,981 14,614 14,395 -——
Winnipeg Jets 13,106 12,931 12,931 13,550 13,297 13,013 11,316

Capacity
Colisee de Quebec: 15,399 seats, which over six years was fillied at 94% of the capacity.
Winnipeg Arena: 15,565 seats, which over seven years was fillied at 95% of the capacity.

Currently, the MTS Centre in Winnipeg opened in 2004 and has a seating capacity of 15,015, which is not enough to meet the NHL standards. In Quebec City, the Colisee, home of Remparts is still in operation but is quite obsolete; hence the need for a new arena. The reported capacity of this new arena would be between 18,000 and 19,000 seats.

by Fred Poulin on Oct 13, 2009 1:36 PM CDT up reply actions   0 recs

Winnipeg Arena: 15,565 seats, which over seven years was fillied at 82% of the capacity.

My mistake.

by Fred Poulin on Oct 13, 2009 1:38 PM CDT up reply actions   0 recs

Yeah, that’s pretty accurate to what I represented. Quebec did ok (they filled their arena well, but it’s capacity was in the bottom 3rd of the league) which is what I indicated, and Winnipeg didn’t fill theirs well at all and had abysmal attendance. EDM, OTT and CGY have had up and down attendance too.

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Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 2:01 PM CDT up reply actions   0 recs

And, as I argue today, attendance isn’t a be-all

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by Jibblescribbits on Oct 13, 2009 2:01 PM CDT up reply actions   0 recs

I would agree with this, except I don’t see either Winnipeg or Quebec as "relatively safe". Their populations makes a dependable source of gate revenue and corporate support legitimate question marks.

Not to be quarrelsome, but I didn’t say that Quebec or Winnipeg are relatively safe. I only said that teams that were proven to not be economically viable would have to either be contracted or moved to a relatively safe market, i.e. one with a dependable source of revenue and corporate support. I think that Quebec (and, likely, Winnipeg) has the former but that the latter remains to be seen.

Where we obviously disagree, it seems, is on my assumption about the former. While I appreciate your point, I think you should consider (as Fred Poulin’s figures indicate) that the problem in Quebec and Winnipeg was never attendance, per se. (Another important consideration is that these teams were, by and large, terrible for long periods of time and still sustained relatively high percentages of tickets sold per seats available.) Rather, the problem was arenas that were too small and had an insufficient number of corporate boxes/suites to generate enough revenue from attendance.

Let’s focus on that for a moment. In neither city was there much doubt that roughly 18,000 people could be counted on to attend hockey games. The issue was about who would provide the financial backing to build such an arena and whether there was enough corporate support to buy up the suites/boxes in it. As I have tried to make clear, I think this is wher a lot of questions in Quebec and Winnipeg still need to be answered before a case can be made for relocation in either city.

by Robert J on Oct 13, 2009 2:09 PM CDT up reply actions   0 recs

Evidently I don’t understand how to use the quote function – the first paragraph should be a quote from you and the rest is mine…

by Robert J on Oct 13, 2009 2:10 PM CDT up reply actions   0 recs

Game changer

Robert, I should add this:

People are arguing about revenue streams and size of metro area, which is fine. But what, I believe, really makes Québec a possibility isn’t the size of the market, it’s the identity of the prospective ownership groups. I don’t think Remstar has enough torque, but Quebecor is a peculiar beast, and they could very well benefit from a team of their own. I think they are the sole ownership group in the picture who could see the team as a loss leader; that they didn’t over-bid on the habs doesn’t mean they didn’t have the money. And the competition between them and BCE certainly doesn’t pertain them from planting a Hockey team in the habs backyard.

by Olivier on Oct 13, 2009 2:17 PM CDT up reply actions   0 recs

I agree, Olivier – I think the backing of a media conglomerate like Quebecor is the wild card in all of this.

If they are prepared to get behind an NHL team in Quebec, it strengthens the economic viability (real, not potential) of the prospective team considerably.

I’ve heard people mention this elsewhere but an ownership group such as Quebecor is likely to see a hockey team as a component of its larger media enterprise, e.g., a property for its television network (or affiliated networks). In this respect, it would resemble (to me, at least) something akin to the Toronto Blue Jays insofar as that team is basically a property for Rogers to utilize on its various media platforms (e.g., Sportsnet and FAN 590). The main difference – and a significant one, at that – is that unlike the Blue Jays, who barely draw flies in a market where baseball is not the number one sport, a Quebec-based hockey team would be enthusiastically welcomed and supported by sports fans in the city.

Once again, the secret ingredient to success is coupling fan interest/support (and corresponding revenues, be they gate receipts or ancillary revenues) with strong corporate backing. If Quebecor is in the mix, I think a persuasive case could be made that Quebec would have the latter.

by Robert J on Oct 13, 2009 2:39 PM CDT up reply actions   0 recs

I think the idea of a loss leader in an intriguing one which Toronto has seen with Rogers’ ownership of the Jays. Of course, ask them how they feel about the kind of job that they have done and you might not get too many rosy reviews.

Pension Plan Puppets: A Toronto Maple Leafs blog and a group therapy session.

by PPP on Oct 13, 2009 3:03 PM CDT up reply actions   0 recs

Winnipeg’s average attendance form 1989 until moving was at 82% capacity and was dreadfully low (Fred corrected himself). Winnipeg’s attendance was on par with, or worse, than some of the troubled markets now.

So I don’t agree with you when you say:

In neither city was there much doubt that roughly 18,000 people could be counted on to attend hockey games.
Quebec did ok, but it was still bottom 1/3rd of the league. Winnipeg was dreadful. And the more comparable markets out there (EDM, CGY, and OTT) all have had some attendance woes that would only be exasperated in a smaller market.

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Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 3:01 PM CDT up reply actions   0 recs

I don’t have the time to dig up the statistics and crunch the numbers, but I would hazard a guess that an average 82 per cent capacity during those years would rank rather well in the NHL. Certainly not “dreadful” (at least not comparatively speaking). Moreover, in terms of tickets sold as a share of total attendance available, Winnipeg was much better off than the troubled teams you refer to in today’s NHL. And, of course, it might be worth pointing out that unlike teams in struggling American markets (Phoenix, Atlanta, Florida, Nashville, etc.) Winnipeg never had to give out tickets to people on the street to attract numbers. (Okay, I’m being slightly facetious but the fact of the matter is what matters is revenue gained from ticket sales, not ticket sales as an isolated number given that the latter can be artificially inflated by selling tickets for significantly less than they are worth.)

And, of course, with Quebec, once again – and with all due respect – I think you’re playing with the numbers conveniently. Quebec was bottom 1/3 of the league in TOTAL attendance, not in terms of an average of tickets sold-to seats available. No one disputes that. The fact that a new arena wasn’t going to be built to rectify that problem (in addition to the corporate boxes/suites issue) is precisely why the team left. As I already stated and acknowledged, a major problem in Quebec was that the building was too small (i.e. not attracting enough total attendance).

by Robert J on Oct 13, 2009 3:16 PM CDT up reply actions   0 recs

That all said, we can obviously agree to disagree when it comes to the question of whether Quebec and/or Winnipeg could depend on 18,000 people coming out to hockey games.

Of course, that’s not a debate most opponents of relocation to these cities want to have. I suspect it’s because it’s probably the weakest of arguments against such relocation, given the potential for it to be false.

For what it’s worth, in terms of economic viability, a team that sells 15,000 tickets at full value (in an 18,000) seat arena, that is backed by corporate support, and can depend on strong ancillary revenues from TV/media in the local market would be much better off than one that sells an average of 10,000 tickets at a reduced level in a market with paltry corporate support and little to no ancillary revenue to speak of.

I suspect Quebec and Winnipeg have a much better chance of falling into the former category than Phoenix or Atlanta, but that’s a hunch on my part (subject to all of the caveats I’ve noted above).

by Robert J on Oct 13, 2009 3:22 PM CDT up reply actions   0 recs

As surprising as it may seem, I’m not sure that the NHL’s troubled markets do have “little to no ancillary revenue to speak of.” Just look at Phoenix’s balance sheet — the team did only make about $44-million, but only $13-million of that was actual ticket revenue.

Even the worst of the worst U.S. markets are making considerable coin from other revenue streams.

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by James Mirtle on Oct 13, 2009 3:27 PM CDT up reply actions   0 recs

Fair point. However, if we take that on board, it seems to nullify some of the arguments made by previous posters that attendance (understood in terms of gate revenues) doesn’t matter.

After all, there are economic reasons why a considerable number of franchises in the U.S. are bleeding money and finding it difficult to secure dependable sources of revenue to support operations at a level anywhere nearing profitability.

Again, I think the key is that, in terms of economic viability, you need to have: (1) dependable and viable gate revenues; (2) strong corporate support; and (3) strong ancillary revenues.

That’s the litmus test for any team, including prospective teams in Quebec and Winnipeg. I certainly don’t think a case can be made that these conditions exist in a number of ‘troubled’ American markets. And, I freely acknowledge that relocation to places like Quebec and Winnipeg is not possible unless a compelling case could be made that these conditions would be met.

by Robert J on Oct 13, 2009 3:36 PM CDT up reply actions   0 recs

I don’t have the time to dig up the statistics and crunch the numbers, but I would hazard a guess that an average 82 per cent capacity during those years would rank rather well in the NHL. Certainly not "dreadful" (at least not comparatively speaking).

Luckily I looked up the data 6 days ago. Winnipeg’s attendance, by any measure, was abysmal. Between 89-90 and 94-95 they never once were above average. Their best season, 92-93 they were at 87% capacity. They never did better than 6th worst in the league (92-93).

89-90 3rd worst (NYIsles, Minnesota),
90-91 4th worst (Whalers, Islanders, North Stars)
91-92 5th Worst (Devils, Whalers Sharks, Islanders)
92-93 6th worst (Isles, Sharks, Sens, Whalers, Lightning)
93-94 4th worst (Isles, Whalers Sens)
94-94 4th worst (Isles, Whalers, Sens)

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by Jibblescribbits on Oct 13, 2009 3:36 PM CDT up reply actions   0 recs

Top paragraph supposed to be blockquoted.

Expansion clubs in italics

The New Improved Avalanche. Now with Real Coaches!
Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 3:37 PM CDT up reply actions   0 recs

Hold on a second though. I’ve consulted the data set you referenced and, again, there seems to be some misidentification on your part.

My argument is talking about where Winnipeg, for example, stacks up in terms of relative percentage of attendance in relation to capacity.

All you’ve done is taken their best season for that (1992-93 at 87 per cent) and then moved on to compare attendance based on overall numbers.

That’s not what I’m making reference to. I said that I would hazard a guess that Winnipeg stacks up well in terms of a comparison between NHL cities on the basis of percentage of attendance in relation to capacity.

The data set you’re referencing doesn’t show that, as far as I can tell.

by Robert J on Oct 13, 2009 4:04 PM CDT up reply actions   0 recs

But what’s you point? Having 95% capacity in a smaller arena doesn’t mean they should get a gold star. It just means that nobody came out to watch in a SMALL ARENA.

"I know everyone has their own opinion, but your opinion is wrong. "

by Mike @ MHH on Oct 13, 2009 4:09 PM CDT up reply actions   0 recs

Except for the fact that a larger percentage of attendance to capacity could very well indicate a certain health in terms of gate revenues. I suspect (again, I don’t have the relevant data so I’m only postulating) that in an arena where there is something like 40-60 per cent attendance as a percentage of capacity, many of those seats are not being sold (a) at full value or (b) at a value comparable to cities where tickets are in higher demand.

by Robert J on Oct 13, 2009 4:13 PM CDT up reply actions   0 recs

That only works if they are reaching near capacity. Wuebec may well have been able to draw more because they may have hit 100% some games, and likely could have drawn more those games.

But at 87%, TOPS (82% average), there isn’t too much of that going on. they may have been higher % wise than a few more people, but so what. You don’t get revenue based on the % of seats you sell, but on how many you sell.

So what if Winnipeg had a bigger arena, it’s not like they would have drawn more, maybe a few, but not a significant amount.

The New Improved Avalanche. Now with Real Coaches!
Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 4:21 PM CDT up reply actions   0 recs

To be clear, average attendance and average attendance as a percentage of capacity address two markedly different issues.

by Robert J on Oct 13, 2009 4:09 PM CDT up reply actions   0 recs

Not if the number of human beings in the seats at the end of the day isn’t enough to support a franchise.

"I know everyone has their own opinion, but your opinion is wrong. "

by Mike @ MHH on Oct 13, 2009 4:11 PM CDT up reply actions   0 recs

I think I’ve indicated consistently that ‘bums in the seats’ was not the problem in Winnipeg or Quebec. The problems were: insufficient corporate support and buildings that were too small with too few corporate boxes/suites.

If you don’t believe me, I think that was the crux of the argument made by owners in Winnipeg and Quebec at the time, too.

by Robert J on Oct 13, 2009 4:16 PM CDT up reply actions   0 recs

And, for what it’s worth, I’ve also acklnowledged that those two issues are still the problem now.

If both are addressed, then I think a strong case could be made about the viability of both Winnipeg and Quebec. If not, then there is no chance.

I suspect that Quebec is a lot closer than Winnipeg to addressing those two issues but who really knows at this point…

by Robert J on Oct 13, 2009 4:20 PM CDT up reply actions   0 recs

Someone emailed me some facts on the relative wealth of those two cities, and you would seem to be right. Winnipeg trails Calgary and Edmonton by miles in terms of GDP.

Blogging on hockey at fromtherink.com

by James Mirtle on Oct 14, 2009 5:48 PM CDT up reply actions   0 recs

I think I’ve indicated consistently that ‘bums in the seats’ was not the problem in Winnipeg or Quebec

You have. And in Winnipeg’s case you are incorrect. And in Quebec’s case I’d say the evidence is inconclusive, but in comparison to other comparable markets (Winnipeg, EDM, CGY, and OTT) would suggest it would be a problem.

The New Improved Avalanche. Now with Real Coaches!
Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 4:24 PM CDT up reply actions   0 recs

yes they are

and they make an enormous difference when arenas are nearly full, which is why I left Quebec out of the argument. They were around 95%, which means it’s possible they could have been able to fill more arena had it been there.

But Winnipeg was at 87% at best and 82% average. Maybe there was a game or two where they could have upped that average but didn’t have enough seats, but with an average attendance (and average attendance as a percentage of capacity) that low there’s really no deviation.

The New Improved Avalanche. Now with Real Coaches!
Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 4:23 PM CDT up reply actions   0 recs

I think Quebec and Winnipeg represent moderate-high risk, but very low reward. While some of the weaker current markets are high risk, but high reward.

Here, condensed in two sentences, is what I’ve been trying to preach in my comments to this post. That the NHL wants to keep looking for the jackpot, and that even when they fail they aren’t really losing that much doing so compared to doing the “safe thing”.

by Malurous on Oct 13, 2009 3:39 PM CDT up reply actions   0 recs

But how and why is Quebec producing the same level of success as Ottawa with significantly fewer people to do so?

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by James Mirtle on Oct 13, 2009 3:23 PM CDT up reply actions   0 recs

this is an interesting question, and I have no idea.

The New Improved Avalanche. Now with Real Coaches!
Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 13, 2009 3:39 PM CDT up reply actions   0 recs

http://www.google.com/hostednews/ap/article/ALeqM5h52dEz-e97Ne9ydx68Hp0qff6QQgD9B41VR81 The Lighthouse Project will not materialize and Wang is growing tired of the lack of support from the local government!

Why not move the Islanders to Quebec City then? Tavares would become an instant idol in La Belle Province!!

by Fred Poulin on Oct 13, 2009 1:10 PM CDT reply actions   0 recs

New York is still a bigger/better market

unless they payed him to move there, The Islanders have way more potential earnings in NY.

by PhilG on Oct 13, 2009 1:40 PM CDT up reply actions   0 recs

1) Agreed. The Isles actually have a very good TV deal that is why we believe they have stayed put this long.
2) IF Nassau county (Town of Hempstead) doesn’t approve Wangs Lighthouse the Isles will probably move to neighboring Queens or Kings county and retain the name NY islanders and keep the current TV arrangement

I find sometimes it's easy to be myself
sometimes I find it's better to be somebody else

by Fauxrumors on Oct 13, 2009 1:47 PM CDT up reply actions   0 recs

It highly depends if Wang wants to move and keep the Islanders, rather than sell them!

by Fred Poulin on Oct 13, 2009 1:51 PM CDT up reply actions   0 recs

1) If he decides to sell, the Quebec time table would fit as the lease runs out in NY about when a new building would be ready in your neck of the woods.

I find sometimes it's easy to be myself
sometimes I find it's better to be somebody else

by Fauxrumors on Oct 13, 2009 1:54 PM CDT up reply actions   0 recs

Their revenues are still absolutely horrible even with that TV deal. I don’t want to guess how they’d be without it.

That said, it would be pretty devastating to see the Islanders leave. I personally haven’t followed them especially much, but losing a franchise with that type of Cup history would be very sad.

by Malurous on Oct 13, 2009 3:29 PM CDT up reply actions   0 recs

http://www.rds.ca/hockey/chroniques/284166.html

Daly said twice during an interview with a local radio (FM 93.3) in Quebec City that Quebec City tops the list for a new NHL Team (through expansion or relocation) in the next few years. He added that the NHL headquarters in New York are monitoring the situation closely and know about the announcement Mayor Labeaume will make either Thursday or Friday. He said that the Montreal Canadiens are even open to the idea of an NHL comeback to Quebec City.

Finally Daly said there is no formal agreement between the NHL and the city, and that despite the small population of the area, what matters the most is the great fan base and the rich hockey history of Quebec City.

by Fred Poulin on Oct 14, 2009 11:20 AM CDT reply actions   0 recs

Not to be a downer

But what else would he possibly say in a Radio Interview in Quebec City, for the Quebecois?

A few weeks ago Betteman was asked a similar thing and he said Hamilton, Seattle KC and Winnipeg were at the top of the list.

They might, might, just be pandering.

The New Improved Avalanche. Now with Real Coaches!
Jibblescribbits: C'mon over and waste some time

by Jibblescribbits on Oct 14, 2009 11:38 AM CDT up reply actions   0 recs

This makes me evil, but what if it's just a political stunt?

I’d love to see a new building and an NHL team in Quebec City, but what if it’s all just blown smoke? This whole adventure is going on during a political campaign! The mayor sounds like the good guy trying to build a new building and bring an NHL team back to Qubec City. The league gets some positive publicity by saying, “we’re not anti-Canadian, (we just don’t like Hamilton or the Rogue Blackberry Guy)”. In the end, building a new facility comes down to the federal and provincial governments coming up with $350 Million and if they don’t, they’re the villians. The NHL can say, “we wanted to go back to Quebec, but without a new building, we can’t. We wanted to go back to Canada. Really. We promise.” The Mayor gets to say, “I tried, but Big Government said no. This isn’t like the United States, where State and Local Government can hose local taxpayers for sports arenas, you know”. There is a lot of talk in this proposal, but not a lot of reality in the financing.

by NHL Observer on Oct 18, 2009 12:13 PM CDT reply actions   0 recs

What???

A politician using an emotional ploy to win support and votes? Never happens.

/sarcasm

I think you may have hit this nail straight on the head. All politics is local, and this may be a ploy by the politicos to win votes among the Nordique faithful. It sucks that the Nords had to leave, but the reality is what it is, and the team is now in Denver making money, where it was losing money in Quebec. Sure not every team in the US makes money, but no one in their right mind would want a team in Quebec even if a sell-out was guaranteed every night at a beautiful new arena if there was no chance the team could make a profit.

Let's go Caps!

by MikeL-Caps on Oct 20, 2009 10:42 AM CDT up reply actions   0 recs


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