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The Chicago Blackhawks and Chicago Bears announced today a historic partnership between the two franchises, marking the first of its kind between an Original Six National Hockey League team and a founding franchise of the National Football League.

The cross-branding promotional initiative includes commercials, representation inside the United Center and Soldier Field during home games for each team and a wealth of other activities. The five sets of commercials that will be released this fall feature one Blackhawks player and one Bears player, emphasizing the mutual support between each organization and the city of Chicago. Blackhawks Jonathan Toews, Patrick Kane, Patrick Sharp, Brent Seabrook and Brian Campbell will join forces with Bears Jay Cutler, Devin Hester, Robbie Gould, Lance Briggs and Greg Olsen in these spots.

>> team release

about 1 month ago Small-logo_tiny James Mirtle 13 comments 0 recs  | 

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Now theres some marketing.

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"I just pooped a little" - by Jim Schmiedeberg on Oct 8, 2009 8:25 PM EDT

by Rob Luker on Oct 14, 2009 10:47 AM CDT reply actions   0 recs

McDonough at work.

by wlittle on Oct 14, 2009 10:56 AM CDT reply actions   0 recs

I think marketing the NHL to NFL fans is a very good idea. The violence and guts in both sports attract the same sorts of fans.

by Waterloo Sens Fan on Oct 14, 2009 11:29 AM CDT reply actions   0 recs

Ping: Falcons, Dolphins, Cardinals…

by Afino on Oct 14, 2009 11:58 AM CDT up reply actions   0 recs

Natural partnership

What about the Wings and Lions?

by Exit716 on Oct 14, 2009 12:03 PM CDT reply actions   0 recs

“Opposites attract”?

SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.

by Doogie2K on Oct 14, 2009 1:06 PM CDT up reply actions   0 recs

The marketing possibilities on the name combos alone is dynamite.
The Bronco Avalanche,
or
The Giant Rangers?
how bout
The Thrashing Falcons?

My favourite however is

I got the Rams Blues!! wah, wah

by lightweight on Oct 14, 2009 1:51 PM CDT reply actions   0 recs

Fourty Sharks?

Now, you can follow my uninteresting life on Twitter.

by Nael M. on Oct 15, 2009 12:15 AM CDT up reply actions   0 recs

Isnt it funny how many in Chicago don't want this

There is a group of “true” fans, mostly of the Roenick/Chelios era, that hate the marketing and want things to go back to the way they were (also known as losing). Insane.

by The Admiral on Oct 14, 2009 2:21 PM CDT reply actions   0 recs

Are they opposed to winning, or are they opposed to change? In any case, I can’t see how this is a bad thing for the ‘Hawks, even from a traditionalist’s perspective. If the Oilers and Eskimos entered a joint marketing venture together, I’d be fine with it.

SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.

by Doogie2K on Oct 14, 2009 7:21 PM CDT up reply actions   0 recs

Oh, well then they’re just dumb.

SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.

by Doogie2K on Oct 16, 2009 1:04 AM CDT up reply actions   0 recs

Part of “change” is the internet, television, beer in cans, and indoor plumbing. Point that out and they might be less reluctant to accept it. :)

"While there's life, there's hope." --Cicero

by Baroque on Oct 17, 2009 9:18 AM CDT up reply actions   0 recs


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