The Chicago Blackhawks and Chicago Bears announced today a historic partnership between the two franchises, marking the first of its kind between an Original Six National Hockey League team and a founding franchise of the National Football League.
The cross-branding promotional initiative includes commercials, representation inside the United Center and Soldier Field during home games for each team and a wealth of other activities. The five sets of commercials that will be released this fall feature one Blackhawks player and one Bears player, emphasizing the mutual support between each organization and the city of Chicago. Blackhawks Jonathan Toews, Patrick Kane, Patrick Sharp, Brent Seabrook and Brian Campbell will join forces with Bears Jay Cutler, Devin Hester, Robbie Gould, Lance Briggs and Greg Olsen in these spots.
>> team release
3 months ago
James Mirtle
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Now theres some marketing.
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"I just pooped a little" - by Jim Schmiedeberg on Oct 8, 2009 8:25 PM EDT
by Rob Luker on Oct 14, 2009 10:47 AM CDT reply actions 0 recs
I think marketing the NHL to NFL fans is a very good idea. The violence and guts in both sports attract the same sorts of fans.
by Waterloo Sens Fan on Oct 14, 2009 11:29 AM CDT reply actions 0 recs
Natural partnership
What about the Wings and Lions?
by Exit716 on Oct 14, 2009 12:03 PM CDT reply actions 0 recs
“Opposites attract”?
SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.
by Doogie2K on Oct 14, 2009 1:06 PM CDT up reply actions 0 recs
The marketing possibilities on the name combos alone is dynamite.
The Bronco Avalanche,
or
The Giant Rangers?
how bout
The Thrashing Falcons?
My favourite however is
I got the Rams Blues!! wah, wah
by lightweight on Oct 14, 2009 1:51 PM CDT reply actions 0 recs
Isnt it funny how many in Chicago don't want this
There is a group of “true” fans, mostly of the Roenick/Chelios era, that hate the marketing and want things to go back to the way they were (also known as losing). Insane.
by The Admiral on Oct 14, 2009 2:21 PM CDT reply actions 0 recs
Are they opposed to winning, or are they opposed to change? In any case, I can’t see how this is a bad thing for the ‘Hawks, even from a traditionalist’s perspective. If the Oilers and Eskimos entered a joint marketing venture together, I’d be fine with it.
SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.
by Doogie2K on Oct 14, 2009 7:21 PM CDT up reply actions 0 recs
Oh, well then they’re just dumb.
SNN Sports - A theoretical Oilers blog (i.e. theoretically, I write stuff there). Link now 100% less broken.
by Doogie2K on Oct 16, 2009 1:04 AM CDT up reply actions 0 recs
Part of “change” is the internet, television, beer in cans, and indoor plumbing. Point that out and they might be less reluctant to accept it. :)
"While there's life, there's hope." --Cicero
by Baroque on Oct 17, 2009 9:18 AM CDT up reply actions 0 recs
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