Hockey Night in Nashville

Well, here we go. Off to Nashville for tonight's game against the Coyotes and Saturday's against the Red Wings.
I've wanted to make this trip for a while. Here's what I wrote about the Predators back in June, 2007, when Craig Leipold was trying to dump the team and Canadian billionaire Jim Balsillie wanted to buy and move the club to Southern Ontario:
Nashville, quite simply, has proven it cannot sustain an NHL hockey team. Even with the lowest ticket prices in the entire league ... and a ridiculously forgiving arena lease, the team has had attendance issues despite having one of the best records in the league.
It's not a matter of Canadians not wanting teams in the southern U.S.; I've argued time and again in favour of teams like Dallas and Tampa Bay that have supported their teams and really brought something to the table in terms of bringing news fans and new energy to the game. That's a good thing.
The Predators, however, are not that, not in the beginning and certainly not now, and they never will be. Even with an owner as forgiving and deep-pocketed as Craig Leipold, the experiment has failed miserably, and the team will be leaving as soon as it can extricate itself from its lease agreement.
At the moment, it appears I was wrong.
Local ownership arrived to save the day — at least temporarily — and despite the disastrous addition of Boots Del Biaggio as a partner, they have reportedly made some strides in solidifying the team in the market.
The future of this club, however, is far from certain, and none of us truly knows if the Predators are staying for good. I'm looking forward to seeing the Sommet Center and a few games, hanging out downtown and meeting some Predators fans. It'll give me a great idea of what's happening in the market.
Maybe then I'll have a better handle on how safe hockey in Nashville really is.
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Need a Winner...
If the Preds are to become successful financially within the next three to five years most of it will be directly related to their on-ice success. They’ve made the playoffs the last four seasons, something that much of the 2000 expansion class cannot say they have done; but they need to take the next step and have some success in playoffs. If they can do this, I think they can see an influx of fans into their fanbase along with retaining more of them.
Nashville can be a great market but much of it depends on winning, to me.
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by Rob Luker on Feb 26, 2009 7:38 AM CST reply actions 0 recs
One More Thing...
After finishing third in the league in ‘06-’07, their average attendance dropped below 15K and ranked 27th in average attendance. That. is. brutal. So who actually knows if a winner can completely turn them around after all.
Puck Money - The Business of Hockey
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by Rob Luker on Feb 26, 2009 7:42 AM CST up reply actions 0 recs
Good point. You should know that SBNation supports link tags in signatures. I like your blog, you should make just that much easier for people to get to it.
Join me on the Hockey Blog Adventure!
by Cornelius Hardenbergh on Feb 26, 2009 8:58 AM CST up reply actions 0 recs
How? (Sorry, Off Topic)
How would I make it link? I added URL BB codes but nothing has changed…
[url=http://www.puckmoney.blogspot.com/]Puck Money - The Business of Hockey[/url]
by Rob Luker on Feb 26, 2009 2:35 PM CST up reply actions 0 recs
it has to be <> not [ ].
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by PPP on Feb 26, 2009 3:44 PM CST up reply actions 0 recs
Try html code instead of BB code. That should work.
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by Travis Hughes on Feb 26, 2009 5:50 PM CST up reply actions 0 recs
Thanks guys.
Puck Money - The Business of Hockey
by Rob Luker on Feb 26, 2009 7:01 PM CST up reply actions 0 recs
Re: One More Thing...
What’s helping the Preds is the new CBA. Without it, there is no question hockey would not make it in Nashville. But before you get all wrapped up in this, the same thing applies to that great American sport, the NFL. Without the kind of revenue sharing they have, there’s no way the league would make it in places like Green Bay, Jacksonville, etc…
But give the new owners of the Preds credit, they’re doing what they can to ice a good product and give a lot more back to junior hockey in this community. David Freeman is a much better owner than Craig Leipold ever was.
PS – Welcome to the Big Guitar Mirtle!
by oilerdago on Feb 26, 2009 8:29 AM CST reply actions 0 recs
The Packers are 12th in the NFL in revenue.
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by Chemmy on Feb 26, 2009 1:33 PM CST up reply actions 0 recs
Which is why Green Bay and Jacksonville are linked only because of the size of their market.
The Packers are a class of themselves, one of the most successful franchises and recognizable brands in sports. Jacksonville, well, is not.
by Afino on Feb 26, 2009 2:28 PM CST up reply actions 0 recs
I do also have to add, the Packers, because they’re a publicly owned team, have to report their profit and loss. Their profit was $30 million or so this past season.
by Afino on Feb 26, 2009 2:29 PM CST up reply actions 0 recs
Yeah. NFL “revenue sharing” involves ticket sales and TV money. Green Bay is a successful franchise because people in Wisconsin are crazy for the Packers, not because of some revenue deal.
If you told Wisconsin residents they’d each need to pay $100 in taxes for the Pack to sign some free agent, that bill would pass unopposed.
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by Chemmy on Feb 26, 2009 2:49 PM CST up reply actions 0 recs
Pension Plan Puppets
Back when revenue sharing was created in the NFL, (with the first TV contract), the Packers were just coming into the Lombardi era. In the decade before they lost money every year because they couldn’t beat anyone. If you’d asked fans to pay a tax for football in the early years, the answer was no.
When you look at the NFL TV contracts now, if I’m not mistaken each team gets over $40 million US from it. Take that money out and the economics don’t work in several.
All I’m saying is people should give hockey a chance in Nashville because at least in this marekt, the new owners are trying to make it work (whereas the previous owner was a buffoon).
by oilerdago on Feb 26, 2009 4:57 PM CST up reply actions 0 recs
Without that huge National TV contract Green Bay is not a profitable franchise. Without that TV money they probably end up as the football equivalent of the Pittsburgh Pirates and Cincinnati Reds—teams with past glories but due to their market size find it difficult to compete against the wealthier teams.
NHL fans whine regularly about the revenue sharing plan, but the most successful pro sports league the NFL spreads its income much more evenly across all franchises than the NHL does.
by The Falconer on Feb 26, 2009 5:53 PM CST up reply actions 0 recs
Thanks
Thanks, James, for coming down for a visit. It sounds like you’re taking the trip with an open mind, and I appreciate that. Hope you have a great visit. Go Preds!
by robrobinson on Feb 26, 2009 10:08 AM CST reply actions 0 recs
Local?
Brett Wilson buys 27% stake in Predators. He’s from Calgary.
The only reason the Predators and other teams are still alive are because the other teams are providing welfare payments to them.
With all due respect to the 15,000 people in Nashville who have embraced hockey, Nashville is not a hockey market. Any more than 15,000 fans watching the Vancouver Grizzlies Experiment made Vancouver a basketball town before they shipped out of town.
When corporate dollars dry up across the sports landscape in 2009, even the richest NHL teams will feel the hurt, and the appetite for propping up weak sisters will evaporate.
Goodbye: Nashville, Atlanta, Phoenix, Long Island, and probably a few more. You can’t move all of them to KC.
by Dr Van Nostrum on Feb 26, 2009 11:01 AM CST reply actions 0 recs
Two corrections:
1) Brett Wilson is reportedly buying a <5% position in the team. The majority of the Predators ownership is indeed local.
2) You say “The only reason the Predators and other teams are still alive are because the other teams are providing welfare payments”, but absent the CBA, they wouldn’t have to pay a minimum $40 million payroll either, which most teams couldn’t afford prior to the lockout. The salary cap and floor are set only $16 million apart, and revenue sharing is the deliberately-designed mechanism by which small-market teams can afford that minimum. The idea was that the highest-grossing teams could spend well above the cap, so in the interest of competitiveness, some of that money gets shifted around to support a more narrow band of team salaries than existed prior to the Great Lockout.
More fun than a stick to the face!
by Dirk Hoag on Feb 26, 2009 11:47 AM CST up reply actions 0 recs
The only reason the Predators and other teams are still alive are because the other teams are providing welfare payments to them.
The same could be said about Buffalo, Ottawa, and Edmonton about 10 years ago, and I think Calgary and Vancouver were getting some support from their franchise neighbors too the south when the Canadian Dollar was weak as well.
The Owner doesn’t have to be local (FYI: The Canadiens owner is from Denver) for a franchise to work. If Mr. Wilson is committed to keeping them in Nashville, they’ll stay in Nashville.
Atlanta is probably doomed, but that’s due to incompetent ownership/management. Phoenix looks to be shoring things up, and the Isles are starting to make progress on their new arena, which is a big part of the reason they are losing money.
by Jibblescribbits on Feb 26, 2009 11:09 AM CST reply actions 0 recs
To be fair
Buffalo was only getting welfare payments because their owners (the Rigas family) were taking any revenue and spending it on themselves.
by Afino on Feb 26, 2009 11:14 AM CST up reply actions 0 recs
Fair enough
But the point is that there will always be teams that struggle because of poor ownership, that’s not necessarily a reflection on the hockey market’s ability to keep a franchise.
by Jibblescribbits on Feb 26, 2009 11:15 AM CST up reply actions 0 recs
True.
Unfortunately there is no intelligence requirement to be the owner of a sports team.
I’d like to see Nashville get the chance to establish itself with a team that can put together a few years of success before they are written off entirely. It might be able to work, if the team isn’t constantly under a cloud of unstable ownership. If a successful stable team can’t pull in fans and enough revenue to make it on its own, then write them off – but the fans deserve a fair shake.
"A vacuum is a hell of a lot better than some of the stuff that nature replaces it with." -- Tennessee Williams
by Baroque on Feb 26, 2009 11:20 AM CST up reply actions 0 recs
Poor Ownership is right
While i appreciate that Craig Leipold helped bring hockey to Nashville, he was not a good owner. He was great at walking the halls and shaking hands and making himself feel cool, but he was horrible at community and business relationships with locals in Nashville – that is what will make the team viable long term and he never did it.
He wasn’t the worst owner in history, but I consider Nashville getting a real fair shake as a hockey market to have just started about a year ago. The next few years is what will determine how it works.
Best evidence of that is how the team is now running at break-even or even a bit of a profit – even during these screwed up economic times – under the new local owners. Yes that includes revenue sharing dollars, but Craig Leipold’s $millions of losses per year included those revenue sharing dollars too.
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by pwnicholson on Feb 26, 2009 1:03 PM CST up reply actions 0 recs
The biggest challenge for Nashville isn’t so much that it is in the south. The biggest problem is that the market is one of the smaller ones in professional sports and the NFL moved in after the NHL arrived. In my opinion, the big question is whether fans and businesses have enough disposable income to support to pro sports teams.
At least the Predators have great management that puts a competitive team out there on the ice every night. David Poile consistently gets the most points for his money year after year.
by The Falconer on Feb 26, 2009 11:37 AM CST reply actions 0 recs
The biggest problem is that the market is one of the smaller ones in professional sports and the NFL moved in after the NHL arrived.
Hockey came before football? Huh. That shows how much attention I pay to the NFL.
How were the Predators doing before the Titans (?) moved into the market, I wonder?
"A vacuum is a hell of a lot better than some of the stuff that nature replaces it with." -- Tennessee Williams
by Baroque on Feb 26, 2009 11:50 AM CST reply actions 0 recs
The Titans moved to Nashville in 1999, after the Preds first season, and promptly went on a run to the Super Bowl. As mentioned above, there’s nothing that loads up the bandwagon and builds up season ticket sales like playoff success.
That initial Preds season was quite successful (wasn’t here at the time, but that’s what I understand), as you’d expect for a brand-new franchise.
While it takes time, the upside for Nashville is that it’s one of the fastest-growing big cities in the country, and Tennessee as a whole seems to be weathering the current economic climate better than most. Just in today’s paper, for example, a $1 billion solar energy products manufacturing plant has been announced for the Chattanooga area. It’s the 3rd such mega-size new development announced in the last few months in the state, along with a major Volkswagen assembly plant, and another solar cell facility in Clarksville, which is near Nashvile.
More fun than a stick to the face!
by Dirk Hoag on Feb 26, 2009 1:18 PM CST up reply actions 0 recs
You’re right of course about Nashville being fast growing. The two smallest southern markets Raleigh and Nashville had huge growth rates from 2000-2008.
I certainly would like to see hockey thrive there. I’ve enjoyed every trip I’ve take up to Nashville over the years (probably 10+ games).
by The Falconer on Feb 26, 2009 5:59 PM CST up reply actions 0 recs
As I recall reading, the Preds had one or two years where they were actually profitable in the beginning.
by Gerald on Feb 27, 2009 11:40 AM CST up reply actions 0 recs
And let’s not forget that Taylor Swift is a Predators fan. She may get a whole generation of young women interested in hockey, and bring all her country music-singing friends out to games.
by PeterR on Feb 26, 2009 1:32 PM CST reply actions 0 recs
Forget the young girls
Think of all of the young boys she could attract…
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by PPP on Feb 26, 2009 3:47 PM CST up reply actions 0 recs
“At the moment, it appears I was wrong.”
Words that are rarely, if ever, printed in the blogosphere or mainstream media.
Bravo to you, James. You’re showing us something, big fella.
by Gerald on Feb 27, 2009 11:39 AM CST reply actions 0 recs
I still feel that Nashville is better suited to maintain a hockey team than Florida, Atlanta, or Phoenix are.
Nashville will never be one of the largest markets, but it will continue to be big enough…
by Ebscer on Feb 27, 2009 12:29 PM CST reply actions 0 recs
How did you like your first Preds gam, Mirtle?
Welcome to Smashville, Tennessee.
by Aditya T (smashville) on Feb 27, 2009 4:13 PM CST reply actions 0 recs
Of course,
I meant game
Welcome to Smashville, Tennessee.
by Aditya T (smashville) on Feb 27, 2009 9:18 PM CST up reply actions 0 recs
hockey in Nashville
I saw them play the Red Wings there a couple years ago. It was great. Tickets are cheap. Concessions are good.
Wow. What a location. Right on the main drag. And it’s not a drag. Fans pour out and hit the streets – and the bars and see bands. And not just country music, whatever you want.
I live in Ottawa where you get to sit in traffic on the way to the rink. See fans sit on their hands at the rink. And sit in the parking lot trying to get out.
I’ll take Nashville anytime.
by lumsden on Feb 27, 2009 11:21 PM CST reply actions 0 recs
Not a big fan of the Predators, but I hope they stay in Nashville. I’ve seen several games there, the last one being about two years ago. The fans are passionate and the arena has always been full. The reports of falling attendance is what is perplexing to me. I’ve never seen it.
by auxlepli on Feb 28, 2009 12:16 PM CST reply actions 0 recs

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