Part 2: Welcome to Smashville: The Fight to Fill the Sommet Center
It's really not that far out of line to say the Predators have had issues with attendance since the beginning.
In fact, you might even say they've had them since before the beginning even took place.
What is now known as the Sommet Center was originally built in 1996, well before the city had a major league tenant to move in. And by that point, the relationship between Nashville, Tennessee, and the NHL was already in full bloom.
A year earlier, you see, the New Jersey Devils, recent Stanley Cup champs, played a little bit of relocation poker with the fine folks of Nashville, and took a long, hard look at selling to a group that would take advantage of the city's offer of millions up front and low, low annual rent for any team that would fill what was then called Nashville Arena.
That move, obviously, never ended up happening. But the city's hard sell intrigued the NHL enough that, when it came time to look at expansion in 1997, Nashville was front and centre among the eleven bids and nine cities in play — groups that were looking to bring teams to Hamilton, Houston, St. Paul, Atlanta, Columbus, Raleigh, Hampton Roads (!) and Oklahoma City.
Many had larger populations or a richer history of supporting hockey than Music City, USA, but Nashville had two things in its back pocket that no other bid could match:
(a) A brand new NHL-calibre building ready for a tenant, and
(b) A city prepared to pay more than $20-million of the $80-million expansion fee
As Kramer would say, giddy up.
So, 12 years ago, the NHL granted franchises to Atlanta, Columbus, Nashville and Minnesota, creating what we now know as the 30-team NHL. And not only were the Predators part of the party, they were the first ones in the pool, beginning play a year later in order for owner Craig Leipold to get a jump on the NFL's Tennessee Titans (who were coming to town a year later in 1999).
One of the stipulations with getting an NHL franchise was the fact that teams had to sell 12,000 season's tickets by late March of their first season, and that was a deadline the Predators very nearly missed. There were even rumours the team would relocate to Houston before their inaugural season got started.
Ultimately, they crawled over the line during a fan rally on March 28, 1998, to finish with 12,139 season's ticket holders in Year 1.
A few years later, that number had fallen to about 6,000.
So that's the history. Here's what's happened since, a quick snapshot of the Predators' average announced attendance throughout their 10-season history:

Now, some of that's due to team performance, definitely. The Predators didn't make the postseason until 2003-04, and this is a franchise that has never won a playoff round in its existence. Nashville was the third-best team in the NHL in 2006-07 and obviously had some momentum at the gate there, but then Leipold decided to sell, gut the roster and as a result sink a lot of the fandom being developed in what was still a fragile market.
But there's also a bigger trend to attendance in Nashville, one that I pretty much had to go to town and talk to those there to pick up on. And it's really quite dramatic if you crunch the numbers.
First up, here's the team's game-by-game attendance so far this season:

Lots of peaks and valleys. But if you distill the trend a little bit, and break Nashville's attendance down into a month-by-month basis over the past few years, you can see when they're selling their tickets (and when they're not):

From March on, the Predators pretty well sell out their building. One thing that doesn't get a whole lot of publicity is just how small the Sommet Center is for hockey with just 17,113 seats, and the one game I was at against the Coyotes, with 15,000 fans, felt pretty nearly full.
An average attendance of 16,000 fans would rank just 23rd in the NHL, but in Nashville, it means the building is about 94 per cent full.
Leipold wanted to start a year before the Titans got to town for a reason. Football is king in Tennessee, and it's really not until the NFL season ends in January that ticket sales for the hockey team pick up. That's the reality they live with, and that's the fight Predators ownership is going to have every single season of its existence.
It's a minnow up against a behemoth, a team in a non-traditional sport that earns four times less revenue per season and plays in a largely overlapping season. And that's not even taking into consideration the NCAA and high school seasons that draw all kinds of fan support.
It's quite a mountain to climb.

Despite what you've heard, this is not just a two parter, and I'll have more this week on the Predators. If you missed it, Part 1 is here.
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Hampton Roads (!)
I was living in Virginia Beach for this…good times. Lots of posturing about our ‘combined market size’ for all the cities of the Hampton Roads area. Despite the fact that the cities can’t actually agree on anything.
Honk if you love Justice!
"I'm betting that I'm just abnormal enough to survive. "
by TheTick on Mar 11, 2009 7:16 AM CDT reply actions 0 recs
Similar attendance trend in Atlanta although there the spike upward typically occurs after the end of the college football season. I would like to see the NHL succeed in Nashville but the economic recession is going to be especially troubling there. Much of the recent job growth in that area has come from the automotive and health insurance industries. Automakers are in trouble everywhere, not just the US companies, and the health insurance industry has been targeted by the Obama administration which proposes 175 billion in cuts for Medicare Advantage plans. The CEO of Healthspring, located in Nashville, recently joked that his stake in the Predators (he is a partner) now represents most of his net worth since his company which sells primarily Medicare plans has had its market value almost totally destroyed.
by Big Picture Guy on Mar 11, 2009 9:08 AM CDT reply actions 0 recs
One upside in Nashville’s favor, however, is that the shift that’s going on in the automotive business involves moving more activity to the Southeast, and away from the costlier Midwest. VW just announced a large new assembly plant for Chattanooga, and Nissan moved their US headquarters from California to suburban Nashville last year. In fact, when Nissan recently announced 20,000 job cuts worldwide, none of those losses were to occur in Tennessee.
The current economic situation impacts everybody, but most of the Southeast appears better positioned than other parts of the country to recover more quickly.
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
by Dirk Hoag on Mar 11, 2009 9:21 AM CDT up reply actions 0 recs
In January, the national unemployment rate was 7.6. For Tennessee, it was 8.6. Parsing the BLS numbers, mean wage compensation was more than $41,000 nationally, and about $36,000 in Tennessee.
If the southeast is doing better than the rest of the country economically, it’s only in the sense that they haven’t fallen as far from their base, not that they are remotely better off.
by J. Michael Neal on Mar 11, 2009 8:14 PM CDT up reply actions 0 recs
Every state in the Southeast was above the national rate, btw. I would add that a special concern for Tennessee is the relatively small size of the Federal workforce in that state,less than half that of Georgia, about 60% the size of the Federal workforce in North Carolina, both larger states but not that much larger. Federal employment tends to be stable in a down economy and there are clear indications from the Obama administration, that the government sector is going to be one of the few sectors adding jobs in the near future.
by Big Picture Guy on Mar 11, 2009 9:40 PM CDT up reply actions 0 recs
Thanks, I guess, for reinforcing my point about the affordability of doing business in the Southeast as opposed to other regions of the country.
BTW, I didn’t say the southeast “is doing better” than the rest, just that it appears to be positioned better for a recovery.
More fun than a stick to the face!
On the Forecheck is SB Nation's blog covering the Nashville Predators.
by Dirk Hoag on Mar 11, 2009 11:14 PM CDT up reply actions 0 recs
People buy tickets with wage income.
by J. Michael Neal on Mar 12, 2009 1:06 AM CDT up reply actions 0 recs
Hockey is for Everyone
Thanks for taking the time to come and experience hockey in our “non-traditional” market. Through the first two parts you have captured the positive and negative aspects of the franchise with fair and reasonable discussion. As a Predator fan and lifelong Tennessean, I appreciate seeing an honest, even handed, assessment from an outsider that is willing to take time out of their life to experience something that is different than what the traditional hockey markets offer. The NHL had a big push last month that “Hockey is for Everyone” and you can add Southerners to that group of minorities that want a piece of the NHL pie. Thanks again for your visit.
Buddy Oakes
by PredsOnTheGlass on Mar 11, 2009 10:55 AM CDT reply actions 0 recs
Thanks...
…for this great pair of posts. Fascinating to hear what’s going on in Nashville, and to start to understand their challenges and things that are working there.
by headspacej on Mar 11, 2009 11:14 AM CDT reply actions 0 recs
+10
on the Kramer “Giddy Up” reference.
Huge.
A Toronto sports blog, where we unequivocally and unapologetically support the home team...
PLAYOFFS!!!!1
by eyebleaf on Mar 11, 2009 1:18 PM CDT reply actions 0 recs
Realistic Look
I appreciated the part 2 of your posts which looks at the realistic challenges that the Predators have to face. I think for too long the emphasis from other hockey types is that we never deserved a team and they don’t even try to look at the facts. I think with the ownership they have now the Predators seem better poised to push through some of these barriers and create the following needed to sustain our team here in Nashville.
by mrsforechecker on Mar 11, 2009 4:12 PM CDT reply actions 0 recs
Football is king in Tennessee, and it’s really not until the NFL season ends in January that ticket sales for the hockey team pick up. That’s the reality they live with, and that’s the fight Predators ownership is going to have every single season of its existence.
It’s a minnow up against a behemoth, a team in a non-traditional sport that earns four times less revenue per season and plays in a largely overlapping season. And that’s not even taking into consideration the NCAA and high school seasons that draw all kinds of fan support.
I think this is such an important point. Most of the consternation no doubt comes from the fact that southern markets aren’t hockey loving enough, so many people just accuse them of not deserving a team. But the reality of the situation is that aside from a select few areas in the States, there aren’t many markets that have hockey as the paramount sport. Just because Canada’s support of hockey is rabid doesn’t make it so for everywhere else. University sports in Canada aren’t anywhere near the popularity of college sports in the States. And even if the passion is arguably the same in junior hockey as it is in NCAA, junior hockey doesn’t attract nearly the same amount of national support that college basketball and football brings in the US (not to mention money, but that’s another story). Furthermore, Nashville seems to be a city that is different from many similar sized cities in Canada – outside of Southwestern Ontario, not a lot of places in Canada are economically viable to support a major league team, especially when all indicators of economic growth has stagnated and/or fallen, ie. immigration rates, population, main sources of industries, etc.
So while Canada may deserve several more hockey teams and fan support will undoubtedly be high, passion and love aren’t going to get it done by themselves. Finding cities with the necessary financial wherewithal (corporate support or at least the large presence of such corporate support) where they will gain more fans later seems to be the model that the NHL has followed (obviously I oversimplified it), and I don’t automatically think it’s the wrong idea either.
Supporter of the Sergei Berezin "Give and Go" - You give me puck, then you go to hell
by bkblades on Mar 11, 2009 7:08 PM CDT reply actions 0 recs
How one diehard Nashville fan thinks or probably emotes.
We depend on a couple of thousand walk-up fans. It was 80 yesterday with Ovechkin in town !!! (I am thinking bad for the ice and we will be criticized for bad ice.). Suddenly the weather changes tomorrow for the Rangers. All day long today I am slightly concerned about a wintry mix coming to town tomorrow. Ice. Snow. It might affect the walk-up. The Rangers should be a pretty good draw. Yet roads shut down here just on a rumor of bad weather. Probably good for the rink ice but we need to hit 14,000 some for revenue sharing. And I am not an owner, just a fan. But after last year I think about things like this all the time because I love hockey in Nashville. It is wonderful to read the positive but critical essays here because we feel like we are under siege and have no support from anyone.
After what happened last year, sometimes I feel like the growing Predator fan base is at war with Canada and yet I love the Canadian anthem we present and our mainly Canadian players. We have Belak, Tootoo, and Weber (please Shea don’t fight) to defend us in games (all Canadians).
http://www.youtube.com/watch?v=rzQj31fVycU
http://www.youtube.com/watch?v=6irzelC243g
http://www.youtube.com/watch?v=yXES-Pi-GZs
It wasn’t an elbow to the face Red Wing announcer. The guy tried to rip Weber ’s face off and he learned a lesson.
I am not big on fighting but that is something we seem to be doing well currently.
This should be amusing for Belak fans. He is just a new guy here but I know he has a big following in Toronto. He seems like a great addition to the team. I think he is in the second photo gallery. I am not sure if our guys make the playoffs this year, but they are trying and they have the 70’s look down.
by Predsforeverand ever on Mar 11, 2009 9:32 PM CDT reply actions 0 recs
Predators Ball
Hopefully this is a better link. Guess I will just send it like a Belak haymaker.
http://predators.nhl.com/team/app/?service=page&page=NewsPage&articleid=413276
by Predsforeverand ever on Mar 11, 2009 9:56 PM CDT reply actions 0 recs
All the Preds fans here
who aren’t already on ontheforecheck.com, please join and comment. It’s a lot of fun.
Sully is my hero
by stevesully26 on Mar 12, 2009 12:08 AM CDT reply actions 0 recs

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