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The Toronto Maple Leafs and Coca-Cola Zero have partnered up for a free preseason hockey game on Sept. 16, distributing tickets to fans [last] Friday from the touring Leafs Nation Mobile Fan Zone, a trailer-cum-Leafs dressing room. The remainder of the tickets will be distributed through social media efforts starting July 17, as well as contests and promos through the Leafs' media partners Toronto Star and AM640, in a city-wide giveaway that will fill the 18,800-person stadium.

— Media in Canada

The demand for these preseason games is incredible, so much so that, last season, many of these "free" tickets were resold for a nice profit by those who got their hands on them.

Here's the details from the team's press release:

"Last season's Coca-Cola Zero Fans First game had the look and feel of a Leafs opening night with a tailgate party, live music, pregame festivities and giveaways that were enjoyed by the 20,000 fans in attendance. This year's game will replicate the same unique and memorable experience.

"[MLSE executive vice-president and chief operating officer] Tom Anselmi added that he would like to thank and recognize the thousands of Leafs season seat holders, premium seat holders and suiteholders who donated their tickets to provide fellow hockey fans an opportunity to experience a live game at Air Canada Centre."

That's all well and good, but there's got to be a way to ensure these freebies aren't resold given that defeats the purpose of doing something like this.